- Do Product Descriptions Matter?
- 7 Elements For Effective Product Descriptions
- Product Descriptions Can Make or Break Your Business
Do Product Descriptions Matter?
Being able to identify and explain your products effectively to customers is an incredibly important aspect of e-commerce and so is being able to effectively write their descriptions for SEO. Inconsistent product information has the potential to greatly damage brand reputation and increase the rate at which potential customers leave the site. Neither of these things is good and has the ability to completely kill a business. This means that paying attention to your product descriptions is very important!Why Using Manufacturer Content is Problematic
You should never simply rely on the manufacturer’s product descriptions. For one, they most likely will not have the style that your website currently uses, making a jarring effect happen when people read content that was very obviously not in line with your site. Not only that, but manufacturer product descriptions are already used on manufacturer websites, meaning that the content you are trying to use will be duplicated, or even triplicated, causing your SEO to drop because engines think you are stealing content. Always write your own content, that way it is unique and you have full control over it! So, what should be included in the product description? Keep reading to find out!7 Elements For Effective Product Descriptions
The following list isn’t exhaustive, but it offers a very great starting point for anyone looking to optimize sales and SEO. While there are many tools out there that will also help, creating unique content is far and away from the most effective method of boosting metrics! With the following list of the most important elements of e-commerce product description, you will be able to optimize your store and most likely immediately start seeing gains.1. Answer 5W+H
What on earth does that mean? Simply, it is the comprehensive list of questions to answer anything: Who, What, Where, When, Why, How! In relation to product descriptions, customers need to know everything about them so they are confident with the purchase they are about to make. When writing descriptions, always keep these questions in mind – and think about the best way you can mesh them into the rest of your site! For example, customers usually want to know the following:- Who is the product for?
- What is unique about this product?
- Where can they use the product?
- When would they use the product?
- Why is this product better than a competitors’?
- How does the product work?