View ‘Product Types’ in the Performance Max Campaign

The “Product Types” tab added to Google Ads, located in the “Products” section of the Performance Max campaign, bases its operation on the product attribute “product_type”, which makes it possible to analyse each individual product type in detail. This functionality can significantly improve optimisation and allows a better understanding of the performance achieved.

Source: Google Ads Panel

Also new is the appearance of the “Products (%)” column. This indicates the percentage of products in a particular campaign that have a specific attribute.