View ‘Product Types’ in the Performance Max Campaign



View ‘Product Types’ in the Performance Max Campaign
07 November 2023
Google now allows access to more detailed statistics thanks to a new tab in the "Products" section



What Does the New View Bring?

The “Product Types” tab added to Google Ads, located in the “Products” section of the Performance Max campaign, bases its operation on the product attribute “product_type”, which makes it possible to analyse each individual product type in detail. This functionality can significantly improve optimisation and allows a better understanding of the performance achieved.

screen of the Google Ads Panel

Source: Google Ads Panel

New Column

Also new is the appearance of the “Products (%)” column. This indicates the percentage of products in a particular campaign that have a specific attribute.

Karolina Pyznar SEM Delante
Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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