View ‘Product Types’ in the Performance Max Campaign

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View ‘Product Types’ in the Performance Max Campaignd-tags
07 November 2023
Google now allows access to more detailed statistics thanks to a new tab in the "Products" section

1min.

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What Does the New View Bring?

The “Product Types” tab added to Google Ads, located in the “Products” section of the Performance Max campaign, bases its operation on the product attribute “product_type”, which makes it possible to analyse each individual product type in detail. This functionality can significantly improve optimisation and allows a better understanding of the performance achieved.

screen of the Google Ads Panel

Source: Google Ads Panel

New Column

Also new is the appearance of the “Products (%)” column. This indicates the percentage of products in a particular campaign that have a specific attribute.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe