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View ‘Product Types’ in the Performance Max Campaign

07 November 2023

Google now allows access to more detailed statistics thanks to a new tab in the "Products" section

SEM News

Karolina Pyznar

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What Does the New View Bring?

The “Product Types” tab added to Google Ads, located in the “Products” section of the Performance Max campaign, bases its operation on the product attribute “product_type”, which makes it possible to analyse each individual product type in detail. This functionality can significantly improve optimisation and allows a better understanding of the performance achieved.

Source: Google Ads Panel

New Column

Also new is the appearance of the “Products (%)” column. This indicates the percentage of products in a particular campaign that have a specific attribute.

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Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.