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01 March 2024
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Loading...Meta is introducing a new feature of automatically generating backgrounds for products from the catalog.
When you create a campaign with a sales target and select an ad format – carousel in Advantage+ advertising material, you can choose to automatically generate backgrounds. If your product images qualify for this feature, you will see up to 4 background suggestions that will be generated. These backgrounds will be created based on already existing graphics of your products, you will not be able to change them manually.
Source: Facebook Ads panel
What does this mean for you?
Applying this facility to your campaigns is likely to increase their performance. Such an action may also result in a reduction in the frequency of the same ad being presented to users.
At the ad level, a dedicated Advantage+ Creative section has appeared.
Source Facebook Ads panel
After clicking ‘edit’, we can see the enhancement options already enabled and all those available for a particular ad format.
What does this mean for you?
This change makes it possible to check more quickly what improvements have been applied to a particular ad. It will improve the work on campaigns.
