What Are the Rules in Google Ads?
Rules in Google Ads enable efficient management of ad display. They allow you to adjust various factors such as bids based on the time of day, seasonality, or other variables. Additionally, they help control budget and costs by displaying ads only on selected days or during specific hours.
Types of Rules in Google Ads:
- account rules,
- campaign rules,
- ad group rules,
- keyword rules,
- ad rules,
- display keyword rules,
- topic rules,
- placement rules,
- audience rules,
- age range rules,
- gender rules,
- parental status rules,
- income range rules,
- asset group rules,
- content criterion rules.
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