The digital landscape of the global beauty market continues to evolve, especially considering the pandemic’s influence on the purchasing of beauty products and services online. In 2022, a strategic organic search plan that includes optimized quality content can make a significant difference in SERPs for beauty brands.
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It’s important to keep ahead of any of Google’s algorithmic changes, so finding out how to prepare for Google local SEO changes is a great way to keep ahead of the curve. You are going to want to prepare your business for local SEO changes in order to maintain peak effectiveness and ensure that your business can be seen by anyone that wants to find you!
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Website optimization is the cornerstone of SEO. A page should meet the requirements of Google algorithms as they have a crucial impact on its visibility in the search results. Knowledge of SEO basics will allow every web developer responsible for the deployment process to improve website positions in the search results and to find a common ground with an SEO specialist running the campaign.
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Another year has past and just like the previous ones, it brought many changes in the SEO world. That’s why we prepared a summary of the 5 most important updates of the Google search that took place in 2021.
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Domain authority or page authority, which is which? In order to best optimize your website, you need to understand the difference between the two and which strategies work in which area.
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Your CTR may vary depending on the position of your website in the search results for a given query. Of course you want to increase the number of redirects from the organic search results as much as possible – reaching a higher position isn’t the only way to improve this indicator. You can also do it by taking various steps. Keep reading to discover how to increase CTR in the organic search results!
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To increase your website visibility and organic traffic, you should perform various activities such as content creation, optimization and link building. To achieve the results you want, it’s crucial to adopt and execute a well thought out strategy. How to keep your SEO activities consistent?
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Organic traffic is absolutely essential for a site to flourish and paying attention to these metrics will make or break your site! If you see a drop in organic traffic, it’s essential you diagnose and solve these problems – it could be that your site is not set up properly.
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The process of choosing keywords for your article, offer, or other website content is an important stage of an SEO campaign. The text should be optimized to ensure that it includes phrases attractive for the search engine and users. With LSI keywords, you can achieve even greater results. What are they?
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If you’re wondering how to add meta tags in WordPress without plugin management, this article is for you! As the internet grows larger and larger, the desire to make our own websites becomes more and more prevalent, so this is an important and relevant topic.
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SEO Specialist
