Various research clearly indicates that even from 40% to 70% of all online transactions aren’t finalized. Why? Why do you lose your ecommerce customers and why do they choose your market rivals? Keep reading to see how to deter e-commerce customers in a few seconds and what to do to increase the number of purchases finalized in your store.
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Do you remember that at the turn of the first and second decade of the 21st century marketing specialists believed that the era of websites was coming to an end and they were persuading business owners to “move” their content to Facebook and Instagram? Social media were predicted to take over the legacy and effectiveness of websites. Larger and smaller companies stopped paying for domains and decided to invest in their Facebook profiles. Did they back the wrong horse?
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As reported by Content Marketing Institute, as many as 88% of B2B marketers benefit from various content marketing activities to a certain extent but only 6% perceive this form of brand promotion as effective. Where does this big discrepancy come from? One of the main reasons standing behind this state of affairs is the scope of implemented content marketing activities limited to only one form such as company blogging. And after all, content marketing has much more to offer!
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The SEO world is already full of self-proclaimed specialists and micro agencies promising that your website will reach top positions on Google in a blink of an eye. But is it possible? Check out 8 most common SEO mistakes to see who truly knows the ropes!
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The e-commerce industry is continuously developing and the pandemic has only contributed to intensifying the digitalization of trade. Already today as many as 73% of people buy online. Different brick and mortar stores, including those belonging to huge sales networks, are being closed. More and more shoppers prefer e-commerce stores.
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Cross-selling and up-selling are two completely different sales strategies aimed at achieving maximum profits in an e-shop. What do these terms mean? Which solution should you choose to increase conversion? Or maybe implement both strategies at the same time? We will give you a hint!
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Opening an e-commerce store is just the beginning of an online selling adventure. Achieving your objectives requires focusing on a few elements that affect the conversion rate of your online store. So what to do to ensure that the majority of your website visitors turn into your customers or clients?
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To attract customers’ attention, arouse their interest and desire, the need to have and initiate the conversion, action – this is the fundamental basis of marketing, known as AIDA (Attention – Interest – Desire – Action). How to introduce this cycle to the e-commerce industry? How to use the benefit-driven language for this?
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Google My Business is doing its best to become another platform where users can share their opinions about companies, restaurants, hotels, and other places they visit. Google reviews affect both brand recognition and SEO of your company’s listing and website. Comments and ratings concerning your business strongly influence the purchasing decisions of your potential customers.
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Link building has been one of the most important Google search engine ranking factors for years. By getting high-quality links from different domains, you can improve your site’s visibility in organic results. How do you know that a link from a given site is valuable and another will not bring you any profit? Check how to rate it and discover what sponsored articles are.
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