A good click-through rate (CTR) is one of the fundamental metrics that will help you track your ad performance. It depends on the industry and advertising platform, so there’s no one-size-fits-all formula. Find out what is a good CTR for your business and how you can improve it!
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Dwell time is an important SEO metric that tells you how long people stay on your website and which pages are the most popular. How does it affect SEO? How can you increase your dwell time and keep users on your site? Keep reading to find out!
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Google Analytics 4 isn’t an updated version of Universal Analytics, but a completely new tool that has been available for quite some time. If you use GA3, you have no obligation to change it for the new solution. However, it’s worth keeping in mind that Google has announced the date when GA4 will eventually replace GA3. Wondering how to add your website to Google Analytics 4? Check out our step-by-step guide!
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Google Assistant makes voice search a really powerful tool. It can schedule appointments, set clock alarms, or calculate your route home from work. It helps you find products to buy and gives you search results matching your location. This solution is predicted to become the most popular research method by 2025. How to optimize your website for voice search and stay on top of the game? Keep reading!
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Devoting time to blog content management may sound like a task for perfectionists who have too much time on their hands. However, it turns out that revising and organizing blog posts has a huge impact on SEO. How to manage blog content and how can it affect your positions in the search results? Keep reading!
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The benefits of using social media to advertise business locally are a key reason that many people succeed in their efforts. Being able to utilize social media for your own ends is a tremendous way to grow!
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Are you wondering how to increase your brand recognition and visibility? For this purpose, you may use Google Ads brand awareness campaigns that will help you achieve the results you have been dreaming about. In today’s entry, we’ll explore five main advantages of Google brand campaigns.
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Understanding how to optimize for featured snippets is a crucial aspect of SEO in 2022 and beyond. These short snippets of text at the top of Google results are the first thing seen by most people and are a great way to get your content ranked as high as it can be.
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Efficient communication with customers is the basis of successful business relationships, regardless of the industry you operate in. How to make customers happy, lead engaging conversations, and increase trust during the cooperation? We will answer these and other questions based on a real life example – Delante. If you want to learn some tricks to understand your customers better, keep reading!
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Title tags are the real cornerstone of SEO. They inform both Google robots and users what to expect from the website. Many experts believe that title tags are the second most meaningful on-page SEO element that affects the ranking. Content is the first one. How to create search engine-friendly page titles and why are they so important? Keep reading!
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SEO Specialist
