Case studies

Link Building Process - Case Study

CBD Online Store

This case study applies to the cannabis industry company for which we’re managing link building processes on Polish, Finnish, Danish, and Swedish markets.

See how we created a link building process for 4 countries in a highly competitive CBD industry, introduced the client’s most relevant keyword phrases to high ranks in search results, and increased website visibility.

Process

Link Building

Industry

CBD

Domains

4

Poland, Sweden, Finland, and Denmark

Analysis

We are conducting a link building process for the CBD company from February 2020. Our client was looking for a company that would take care of their off-site SEO process and tested a few companies before engaging in cooperation with us.

We started with the Polish domain, based on which the client wanted to decide whether to invest in other markets. After 2 months, the decision was made and the client entrusted us with another 3 Scandinavian countries’ domains (Finland, Sweden, and Denmark).

Apart from creating backlinks, we’re closely cooperating with the company’s internal SEO team for which we’re providing on-site SEO recommendations. This strongly supports link building process and we observe better results.

Quick facts:

  • Difficult industry (CBD)
  • 4 different domains
  • Company’s internal SEO team
  • Managing one part of all SEO process

Results

During the cooperation, Ahrefs rolled out an update of measuring the UR metric that could affect the UR level drop.

Denmark

An exemplary changes in linked keywords ranks:

CBD industry link building - keywords denmark - examplary keywords

Link building for CBD industry - denmark market

Website parameters before cooperation:

cbd website parameters before link building process

Current website parameters:

cbd website parameters after link building process

Increase in visibility on Google.dk:

link building for cbd industry- results visibility

Increase in the number of referring domains and domain’s authority:

link profile during the cooperation

Referring domains are being chosen also based on the location:

referring domains location - CBD link building case study

Finland

An exemplary changes in linked keywords ranks:

change in keyword ranks finland - link building for cbd case study

Website parameters before cooperation:

cbd website parameters before link building process

Current website parameters:

cbd website parameters after link building process

Increase in visibility in Google.fi:

link building for cbd industry- results visibility finland

Increase in the number of referring domains and domain authority:

link profile during the cooperation finland

Referring domains are being chosen also based on the location:

Finland referring domains location

Sweden

An exemplary changes in linked keywords ranks:

link building for cbd online store case study - keywords sweden

At the beginning of cooperation, we didn’t see any results of the linking process, on-site activities implemented by the in-house SEO team weren’t bringing any effects either. After analyzing the website it turned out that the domain was previously a torrent website and was penalized by Google. That’s why in October 2020 client decided to redirect this website to a new domain and we started to note increases in the process results.

The website parameters were built from scratch.

Current website parameters:

website parameters - link building for cbd online store case study

An increase in visibility on Google.se:

link building cbd case study increase in visibility sweden

An increase in the number of referring domains and domain authority:

link profile swedish website

Referring domains are being chosen also based on the location:

referring domains locations sweden

Poland

An exemplary changes in linked keywords ranks:

change in keyword ranks finland - link building for cbd case study

An increase in visibility on google.pl:

increase in visibilie link building for cbd case study

An increase in the number of referring domains and domain authority:

link profile link building cbd case study

Referring domains are being chosen also based on the location:

poland location of referring domains

SEO Specialist Comment

Link building for a cannabis store is quite a challenge, mostly because of the restrictions imposed on the industry. For each country, we were creating different link building strategies containing strong domains that would accept this kind of link. Thanks to the structured process and each market treated as an individual project we managed to achieve a really good rank for general keywords. I can’t fail to mention the client’s engagement in the process and their implementation of recommendations we’re providing as an extra to the linking process. It’s a pleasure to be part of such cooperation

Gosia Tarnawska Delante
Gosia Tarnawska
SEO Team Leader
Supporting SEO Link Building Specialist Comment

Cooperation with CBD online stores is for sure challenging but at the same time brings a lot of satisfaction and pleasure. We created a valuable process in four different markets. Keywords we’re choosing for link building are characterized by really high competitiveness. During the process, we’re creating how-to articles that become very popular and contribute to creating our client’s expert image in the CBD industry.

Thanks to a well-thought strategy and diversified links we managed to increase ranks for the most relevant keywords from out of index to TOP1 even. We’re constantly developing the process and making it more and more efficient.

Monika Wądrzyk Delante
Katarzyna Śliwa
Off-Site Specialist

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