vidaXL is an international Home & Garden eCommerce brand offering products for the home, garden, interiors, outdoor living, leisure and everyday household needs. For a brand operating across many local domains, SEO could not be managed as one central campaign copied across countries.
Each market had a different domain strength, competitive landscape, seasonality and product priority. That is why the project required a repeatable process, but with local execution for every language version.
The scale of vidaXL’s business meant that SEO had to be managed across multiple local domains, languages and market conditions at the same time.
After the initial test, we could see that the process was working not only for larger markets, but also for smaller countries. That gave us confidence to continue and expand the cooperation.
The long-term 11-month phase delivered strong growth across key markets.
| Market | Local domain | Contracted links | Paid publications | Key authority metric (end of project) |
|---|---|---|---|---|
| Poland | vidaxl.pl | 220 | 66 | Page Authority 21 → 36, Domain Authority 29 → 34 |
| Slovenia | vidaxl.si | 220 | 77 | Domain Rating 16 → 30 |
| Romania | vidaxl.ro | 180 | 55 | Domain Rating 29 → 35 |
| Czech Republic | vidaxl.cz | 165 | 55 | Domain Rating 27 → 36 |
| Hungary | vidaxl.hu | 88 | 22 | Domain Rating 16 → 39 |
| Bulgaria | vidaxl.bg | 99 | 22 | Domain Rating 11 → 31 |
| Croatia | vidaxl.hr | 55 | 22 | Domain Rating 24 → 31 |
This was not a single-market project with one domain and one keyword list.
vidaXL needed a process that could work across several language versions at the same time. Each market had different competitors, domain strength, product priorities and seasonal patterns. Since the initial scope was mainly off-site SEO, every action had to be carefully planned and measurable.
That is why the cooperation grew from 5 markets to 9, and later to 16.
For us, the key challenge was scalability. vidaXL did not need a one-market SEO campaign. They needed a process that could work across many local domains, with different levels of competition, different product priorities and different starting points. That is why we built the project around separate market strategies, daily monitoring and short optimization cycles.
In this project, link building had to be much more than link volume. Every market required a different set of priority URLs, keywords, publishers and pace of work. The results came from treating each country separately, while keeping the whole process scalable and comparable for the client.
The vidaXL case shows that international SEO can scale without losing control over quality.
The key is not to create one generic strategy for all countries. It is to build a process that is repeatable at the management level, but local at the execution level.
For brands expanding across multiple markets, the most important lesson is simple: international SEO needs local strategies, comparable reporting, frequent monitoring and a process that can grow together with the business.
Want to test an SEO agency before scaling internationally?
We can start with selected markets, prepare a separate strategy for each country and show early results within a clearly defined timeframe.
