Improving sales with the help of SEO, and building a loyal customer base, is no easy task. Running a successful e-commerce business is all about learning and implementing robust SEO techniques that can get you noticed online, convert more prospects into loyal customers, and ultimately increase sales. If you are thinking about how to increase sales online and build customer loyalty on-site, then you’re in the right place! Read on to find out more.
Improving Sales with SEO
Use Smart Keywords
Keywords are hands-down the most important SEO component. Without keywords, users may never find you when they search online. For example, a business sells fresh flowers. An obvious keyword phrase that you would want to use to want to rank for is – Fresh Flowers Online. However, there are other keywords and phrases that customers might use to search online, and it’s up to you to identify what they are and how to implement them in your content.
Use keyword planning tools to determine important keywords and phrases. You can also use long-tail keywords as half of all search queries are four-plus words in length, and they have higher conversion rates. The right keywords will help you improve sales by connecting with the right customers.
Create Amazing Content
Content is a tool you can use to convert prospects. It is something valuable you can offer to your customers and is a shareable resource you can use to reach new users. When users search the internet for information about a product or service similar to what you offer, they’ll come across websites, social media posts, blogs, and other content that was designed to answer their questions and provide information.
When you create the best, most relevant, and most engaging content on the internet, prospects will find your brand before your competitors, and this allows you to build relationships and convert leads into customers.
Grow Your Audience with Social Media
Social media marketing is another crucial part of SEO strategy, and this is because an increasing number of consumers are using these platforms to engage with businesses. Around 80 percent of people prefer Facebook when it comes to finding out interesting content, and this means there’s a huge opportunity there for your business to reach new audiences, attract more people, and develop lasting relationships with customers.
Mobile SEO and Local SEO
Two of the best SEO practices that have arisen in recent years are the emphasis on mobile and local content. Local SEO is becoming increasingly important as more visitors prefer using their mobile devices to search for businesses. Moreover, over 70% of people will call or visit a nearby business after searching it on the internet, so if you want to drive business to your physical or E-commerce store, then you must focus on optimizing your local content and making sure your website is mobile-friendly.
There are many reasons why on-page optimization is important for the success of your business. It makes your site more user-friendly, it makes it easier for search engines to rank your pages, increases your search ranking and helps you focus on optimizing essential elements like visuals. On-page SEO involves creating unique and descriptive title tags, increasing your page load speed to reduce bounce rates, writing descriptive and keyword-optimized text, optimizing headings with keywords, and using relevant descriptions. Plus, there’s linking site content with internal links to improve navigation and indexing, using sensible and easy-to-read URLs, and writing meta descriptions to improve visibility on SERPs. So, there are many things to consider when it comes to on-page optimization.
Online Reputation Management
Online reputation management isn’t always considered a part of SEO, but it’s an important element that shouldn’t be ignored. Reputation management includes controlling what people see when they search for your brand online. It is all about making sure you have a clean and positive online image when customers go looking for you. Be professional when engaging with customers online. Keep an eye on your online reviews, respond to negative reviews calmly and professionally, and encourage positive reviews and testimonials from satisfied customers.
Building Customer Loyalty On-site
Engage More with Your Customers
Engaging with your customers helps you to create a strong sense of belonging. You can use social platforms to inform customers about special deals and discounts, news, and the next product releases. The more it feels like a conversation, the better the engagement. If you make your new visitors feel involved in your business, they’re more likely to have positive associations and turn into loyal customers.
Consistency is the biggest factor in building customer loyalty. Customers look for confidence that brands deliver on their promises every time, not just when it’s convenient. In fact, if a business consistently delivers good products and services across their organization, their customer reach grows and many turn into loyal customers. Therefore, consistency is important in all aspects of the business.
Focus on Your Best
Be definitive and specific if you want more customers to understand what you can offer to them. Know what your brand does the best and be consistent with it. Being about just one thing seems a bit boring as offering more products and services is naturally more appealing as a company. Yet, the more distinguishable you are, the more affection you get from the people who do like you.
Make Your Customers Come Back
Customers will be more likely to return to websites they’ve already used in the past and had a successful interaction with. If you want your customers to come back, provide incentives for returning to your website by creating programs that reward loyalty to your brand, or offer discounts or coupons. The greater the rewards, the more customers will come back. You can use email remarketing to have customers back on your website.
One of the best ways businesses can build loyalty is by having influencers promote their product or service. These influencers will keep a close relationship with your brand, receive insider information on what’s available, and could influence your product development. Another great way to establish a good customer base is by combining influencers and your actual users, sharing positive retweets, posts, or reviews from genuine, loyal customers.
Key Takeaway – Improving Sales with SEO
A well-planned and executed SEO strategy can increase your visibility and reach online, and help you boost sales by driving more traffic to your website, providing you with opportunities to convert and build a loyal customer base. Make sure you’re invested in your audience and gain their trust by keeping up with your promises and watch your loyal customer base grow.
Our specialized performance-based marketing services can help you achieve the best results for your business. Get in touch with our friendly, professional team for a free quote today.