Beneficiary and Payer Facebook Ads

What Is Beneficiary and Payer in Facebook Ads? – Definition

A beneficiary is an individual or legal entity that benefits from the display of advertisements, while a payer is the person or organization that pays for the advertisement. The beneficiary and the payer can be the same entity.

Is It Necessary to Provide This Information?

Providing information about the beneficiary and the payer is necessary for ads displayed within the EU (or ads displayed globally and set up within the European Union). This information will not be shown at the ad level.

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