CPA (Cost Per Action)

What is CPA (Cost Per Action)? – Definition

CPA (cost per action) is one of the online advertising measurements. It shows you how much money you have to pay for a specific action (e.g. a sale, filling in a form, downloading an ebook). Determining the cost of this measurement will allow you to estimate the number of conversions within the budget.

CPA indicates the cost of one particular action, which is generated by the advertisement. We can say that this is the average cost of one lead, conversion, or sale.

cpa definition

How to Calculate CPA?

Let’s assume that your budget for the campaign is $1000 and it generated 200 actions. Then the ratio is $5.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


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