Direct Traffic

What is Direct Traffic? – Definition

Direct traffic is one of the traffic sources that appear in Google Analytics reports. Direct traffic is when a user goes to a particular website by entering a URL in a web browser’s address bar or using an address saved in bookmarks. Direct traffic may also include clicking on a link in non-web documents, such as Word, Excel or PDF files, as well as entering a page with a link in an email received from an email reader (e.g. Thunderbird or Outlook).

What is the Source of Direct Traffic?

The analysis of direct traffic allows checking if a given brand has a large group of regular customers. Direct traffic is generated by several categories of users. These include people who: remembered the website URL or saved it in a bookmark, guessed the URL once they associated it with the brand, found out about the website through an offline marketing campaign (e.g. billboards, from a newspaper), visited the site because it was recommended by other people or entered the site from other sources, which, due to technical errors, were not assigned. It is worth noting that when entering a URL in the address bar, the web browser suggests users pages that they have previously visited.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Top Beauty Industry SEO Trends for 2022

Top Beauty Industry SEO Trends for 2022

The digital landscape of the global beauty market continues to evolve, especially considering the pandemic's influence on the purchasing of beauty products and services online. In 2022, a strategic organic search plan that includes optimized quality content can make a significant difference in SERPs for beauty brands.

Read more
Yoast SEO - New Features for 2022

Yoast SEO - New Features for 2022

Yoast SEO is entering the new year strong, with new ideas and possibilities. In January alone, it made 2 announcements about a new feature and an expansion to a new platform. What exactly has Yoast SEO prepared? Keep reading to find out!

Read more
How to Prepare Your Local Business for Changes in 2022

How to Prepare Your Local Business for Changes in 2022

It’s important to keep ahead of any of Google’s algorithmic changes, so finding out how to prepare for Google local SEO changes is a great way to keep ahead of the curve. You are going to want to prepare your business for local SEO changes in order to maintain peak effectiveness and ensure that your business can be seen by anyone that wants to find you!

Read more