Google Bowling

What is Google Bowling? – Definition

Google Bowling is a black hat SEO practice that consists of building a massive number of unnatural backlinks to a competitor’s website. This practice started when Google decided to penalize sites that wanted to achieve high positions in search results by buying text ads with links or building a very large number of spam backlinks on forums, blogs, or numerous comments in social media, etc.

Google Bowling - definition

Examples of Harmful SEO Practices

There are several ways that competition can use against you. It is worth being aware of them, however, we strongly discourage this type of practice. Besides creating spam links, Google Bowling may be described as:

  • faux copyright complaint,
  • faux duplicate content – creating duplicates of competitors’ websites.
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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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