Google Bombing

What is Google Bombing? – Definition

Google bombing (also known as Googlewashing) is a method of increasing positions in search results to keywords that are irrelevant and off-topic. This is done primarily by building a massive number of backlinks containing these keywords.

These activities are more often done as a sort of joke than for commercial purposes. Google Bomb is often used to ridicule public figures, especially politicians. For example, by entering “Siedziba Szatana” (Satan’s headquarters) in the search box, the website of the Catholic conservative Radio Maryja appeared in search results.

In 2007, Google introduced changes in its algorithms to reduce the efficiency of Google bombing.

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