What is Google Premier Partner? – Definition
Google Partner Premier is a status awarded to advertising agencies and digital marketing professionals by Google. Receiving the Google Premier Partner badge is an acknowledgment that a company has Google Ads skills, experience in delivering profitable ad campaigns, and expertise.
What Does the Google Premier Partner Status Give?
A marketing agency can inform about this prestigious badge on the website or in marketing materials. This confirms its credibility and the ads skills of the team responsible for Google Ads campaigns.
How to Earn the Badge?
To become a Premium Partner, an agency must meet the terms and conditions specified by Google, which are periodically updated, and become a Google Partner first. The last requirements update was scheduled for June 2020, however, due to the COVID-19 pandemic, this was postponed. It can be expected that Google will introduce updated requirements in 2021. If you want to know the current requirements, visit the Google Ads Help website – there, you will find all the information you need.
The prestigious Google Partner Premier status is awarded annually to the top 3% of advertising agencies and third-parties among all those signed up for the free Google Partners program.
The most important determining factors are:
- annual Ads spend across all the accounts managed by an agency,
- client growth,
- retaining existing clients.
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