What Does People Also Ask (PAA) Mean?
People Also Ask, or PAA in short, is a Google SERP feature that shows the user questions related to their initial query.
The PAA section appears near the top of search results. Its goal is to provide the user with additional information they might be looking for without the need for additional searches. Each question in the People Also Ask section appears with a short answer featuring a snippet from a website selected by Google. If you click one question, you will currently be provided with additional, follow-up questions related to the topic.
Multiple sources (e.g., Ahrefs blog, SEMrush blog) provide different data on the frequency at which the PAA section appears, with the estimates varying between 40%-60%. At the same time, People Also Ask is one of the more frequently tested features. Hence, the frequency with which it appears might fluctuate, and the design may change.
People Also Ask for Your Business
People also ask can be a helpful tool for determining user intent, building your blog strategies and SEO. You can use it to boost your visibility and reach higher in the SERPs, since it’s often below just one or two paid or organic searches. While it might bring additional traffic to your website, it does not always do so; instead, the user might learn the answer from the snippet, hence ending their search without clicking on the link. Yet, even in such situations, you still build brand awareness.
How to Appear in PAA?
If you want your pages to appear in People Also Ask boxes, you have to optimize your content to provide clear answers to the targeted questions. This includes writing concisely and creating a FAQ section with all the vital questions and answers to them.
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