Pay-Per-Click or Paid Ads IdeasOne of the most effective ways to acquire more traffic to your E-Commerce store is via PPC or Pay-Per-Click or paid search ads. They allow you to select and drive traffic to specific pages which can eventually generate sales for your brand as well. These ads have a significant advantage over organic search traffic and PPC can bring in all the traffic you need, customized as well. When the approach is integrated with an SEO strategy, they can work simultaneously to provide a more holistic solution to the market online. PPC also delivers traffic that is more inclined towards purchases, and are high-converting, which is why the keyword strategy for PC ads need to be oriented towards the product. The more specific the search results are, the higher the chances of converting a customer to a purchase.
1. Google Shopping AdsGoogle Shopping ads or Product Listing Ads allow you to showcase your products on the Google platform. It allows you to integrate a picture, showcase reviews, and also show the price of the product being sold. They are effective E-Commerce tools for online stores. If you have a large and diverse product range, then the Google Shopping Ads center is the best way to go about it. They’re also free to use initially and here’s how you can ace it:
- Use images that are truly yours. Don’t rely on stock images
- Get validated with the Google Trusted Store Badge to get better CTRs and increase ranking
- Check the quality of your google shopping feed. This is important because if the data feed and website don’t connect, then Google won’t display your ads.