There are many different ways to increase consumer confidence in your brand. With greater confidence comes greater sales and revenue, so it’s important to make your brand look as trustworthy as possible! Google Guaranteed is a new program from Google that gives you one more tool to utilize in optimizing your business.
Table of contents
- What Does it Mean to be Google Guaranteed?
- 5 Benefits of Google Guaranteed for Brands
- How to Get Google Guaranteed?
- How Do I Use Google Guaranteed Ads?
- Trustworthiness Encourages Sales
While there are many ways to optimize an online store, including trends that will encourage more people to find and visit your website more regularly, the Google Guaranteed program ensures that you keep customer attention after they discover your business!
If you’re wondering how to get Google Guaranteed, the process is actually easier than you’d think! This article will go over:
- why Google Guaranteed is important,
- how to become Google Guaranteed,
- what the benefits of the Google Guaranteed program are.
By leveraging this program thoroughly, you can greatly increase customer confidence and bring your brand to a new level.
What Does it Mean to be Google Guaranteed?
Simply put, getting Google Guaranteed means that your business has gone through a vetting process that certifies your business with a special profile. This profile can be found in the Google My Business dashboard.
Getting accepted into the program provides you with a Google Guarantee badge which will also appear on online listings.
This process costs a monthly fee of $50 and will provide ongoing benefits for as long as you choose to have your business enrolled.
Google Guaranteed also has an additional component for specific industry professionals to utilize: Google Screened. The differences between the two statuses are:
Only pertaining to specific industries; namely, law practices, lawyers, financial planners, realtors, and real estate agencies, Google Screened is a much more intensive process than simply getting Google Guaranteed. It involves a comprehensive screening process: a company’s license status, insurance, and business reviews are all taken into consideration in order to determine veracity and authenticity.
In addition, the owner of the business will also go through a background check (even including other members of the company) in order to truly determine the trustworthiness of the business at hand. In short, using a business that has been Google Screened ensures maximum safety and confidence for the consumer!
Google Guarantee is a much more broad verification that encompasses more industries than purely financial or legal. The Google Guarantee can assist in ensuring that your brand gains more consumer confidence than it would have normally, and also allows customers to receive a cash-back option if they believe their service with your business has not been satisfactory.
This cash-back option varies by country, but typically falls around $2,000USD:
|United Kingdom||GBP £1,500|
With the combination of a badge, customer satisfaction guarantee, and additional sales through brand trust, the Google Guaranteed program is a significant boon for any e-commerce professional!
5 Benefits of Google Guaranteed for Brands
So you’ve answered the question of how to become Google Guaranteed, but what precisely are the benefits of receiving the badge and signing up for the monthly program? What exactly is meant by brand awareness and trustworthiness?
Here is how, specifically, Google Guaranteed can work for you:
1. Earn Consumer Trust
By positively affecting the customer’s confidence in your brand and ensuring that you can assist them with what they need, customers will not only be more likely to shop with you and complete a transaction, but they will tell more people to come to your business.
This is one of the most important aspects of business, so bolstering confidence in your customer base is crucial to long-term success!
2. Your Ad Stands Out
Comparing your business to others is always a concern for any owner-operator online. You must continually distance yourself from your competition while providing something unique and valuable.
With a Google Guaranteed badge, you will be able to do this! Making sure to stay one step ahead of the competition is a surefire way to get more business in the long run.
3. Helps Your Reputation
Reputation is one of the most important aspects of business management and making sure that your customers come back to you is massively important. Having a solid reputation that others can count on will ensure your business thrives.
4. Sign that Google Trusts You
While getting a Google Guaranteed stamp does not immediately guarantee you special perks like, for instance, a better SEO rating, getting a Google Guaranteed verification will allow Google to know fully that your business is legitimate.
Legitimacy factors into things like SEO and Google response time, so having Google trust you will lead to fewer headaches in the future.
5. Qualified Leads
Capturing potential customers is much easier if they know they can trust you. Broadening your scope by allowing Google to vet your business ensures that the pool of customers you are drawing from is as wide as it can possibly be.
Never neglect customers when small changes can have huge impacts!
How to Get Google Guaranteed?
While comprehensive, the Google screening and verification process isn’t something to be worried about. In order to set your business up with Local Services Ads, every business must pass this process anyway – and it is the singular way to get into the Google Guaranteed program.
Depending on your location, certain business categories will also require a background check – this means that the business owner and employee roster both will have to submit their information for checking. This background check does not come at the expense of the business.
In terms of businesses that can become Google Guaranteed through this process, it largely depends on what country the business resides in.
How Do I Use Google Guaranteed Ads?
Google Guaranteed Ads is a potent tool to utilize for your business because it allows you to receive leads directly from potential customers. This is done through the Local Services ad and allows you to receive phone calls, messages, and more that you can use to manage your leads.
These ads break into three different varieties:
Google Screened Ads
Screened ads allow professional service firms, such as lawyers and realtors, to build a verified and trusted online reputation. These businesses are given thorough licensing checks and are identified through a green check-mark next to their name.
Google Guaranteed Ads
Guaranteed Ads allow home service providers their own way to build a trusted reputation online. While not as thorough as the Screened process, this is still an effective way to communicate to your audience that your business is trustworthy. It is identified through a green circle badge with a white check-mark inside.
After passing through preliminary checks, users can immediately begin getting leads from Local Service Ads. This allows applicants to receive benefits while they are undergoing the screening process so as to allow them the maximum amount of time inside the Ads program.
Trustworthiness Encourages Sales
So getting the most out of your Google Advertising campaign is a huge benefit to any company looking to bolster its online performance! Google Guaranteed is an effective, efficient way to get more eyes on your company and is one of many aspects of successfully optimizing your business.
The SEO process often takes a long time, not only because of the requirements of keeping up with search engine algorithms, but also the maintenance that must be done on a daily basis. With tools like Google Guaranteed, you can use your time spent on advertising to better manage your website in other ways, while also giving you ample opportunity to gain more customers.
In short, if you intend on doing any business with the help of Google in the future, you’re going to want to become Google Guaranteed! Doing so will boost your online sales and your business as a whole.
Do you need help with getting users’ attention? Contact us! We will make sure your business catch attention and inspire trust.