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Loading...Meta now allows advertisers to drive traffic directly to their Facebook Page. Previously, this option was only available for Instagram profiles. With this update, you can now select your Facebook Page, Instagram profile, or both as the conversion destination.
source: Meta Ads Panel
What does this mean for you?
This new feature enables you to direct ad traffic to either your Facebook Page or Instagram profile. You have full control over where users land, allowing you to align your campaigns with your specific goals. This makes it easier to build engagement on your preferred channel and enhance the overall effectiveness of your campaigns.
When using multiple media assets in your ads, Meta automatically activates the format automation feature. This functionality dynamically optimizes your ad format to improve performance – for example, by transforming a collection of images into a single slideshow-style video.
source: Meta Ads Panel
What does this mean for you?
Your ads can deliver better results through dynamic format optimization. However, if you prefer full control over your ad’s appearance, be sure to review the active enhancements at the creative level and disable those you don’t wish to use.
