Top 4 Online Promotional Activities to Help You Increase Sales

Take a look at examples of online promotional activities that have helped our clients’ businesses stand out from the competition, improve awareness of their products and/or services, and increase sales.

Here are four promotional activities – one of them is paid, but the others function similarly to organic marketing. In other words, most of these strategies will help you reach your target audience and drive them to place orders on your website, all without needing to invest in ads.

Search Engine Optimization: A Promotional Strategy That Delivers Long-Lasting Results

SEO is a great example of a promotional strategy that provides ongoing benefits. It improves your website’s visibility in search engine results, generating a steady stream of organic traffic without additional advertising costs.

If search engines can’t determine what products or services you offer, it’s unlikely your target audience will find you online – simply because your website won’t appear in search results.

Of course, world-recognized brands like Apple or government websites don’t have to rely solely on SEO to rank at the top. But if you’re a small or medium-sized business, optimizing your website is crucial to achieving high rankings in search engine results.

But… What’s Keyword Intent All About?

Keep in mind that SEO it’s not about bringing in just any type of traffic to your website – it’s about attracting visitors who are genuinely interested in what you offer. This is where keyword intent and search intent come into play.

Speaking of creating valuable web content…

Content Marketing: One of the Most Powerful Online Promotional Strategies

Once you have a solid grasp of your target audience’s needs and interests, you can start creating content that speaks to them. This is the essence of content marketing as a promotional strategy. And it’s worth doing, because content marketing:

• Improves your website’s ranking in search results, increasing visibility and attracting more organic traffic.
• Brings in highly relevant visitors who are genuinely interested in your products or services, boosting your chances of conversion.
• Helps you maintain a relationship with existing customers, building loyalty and encouraging repeat purchases.

Google Ads and Social Media Ads: 2 Promotional Activities to Bring the Quickest Results

Google Ads and social media ads like Meta Ads offer a fast and targeted way to reach potential customers. These platforms allow you to target your ads based on location, demographics, interests, and even user behaviors. This way your offer/products reach the right people at the right time.

Generally speaking, paid ads start delivering results almost immediately after launch, which in most cases takes a few days. This makes them a great option if you’re looking to increase sales quickly – as long as your ad campaign is thought-out.

Email Marketing: The Most Personalized Promotional Activity

Email marketing is one of the most personalized forms of promotion. It helps you to segment your audience based on various factors, such as demographics, past purchases, or user preferences. This is how you can send fully customized messages that are highly relevant and, therefore, more persuasive to different groups.

For example, you can send special offers to different customer segments or update content depending on the recipient’s actions, ensuring your message is always relevant.

You don’t always need to use every option available to reach your goals. Sometimes, sticking to the tried-and-true promotional strategies is all it takes. Why? Because it helps you manage your marketing budget more efficiently to promote your brand online.

Currently, we recommend focusing on the following online promotional activities:

• website SEO optimization because it brings long-term results, improving your visibility and bringing in valuable organic traffic.
• Google Ads and social media ads because these provide instant visibility and precise targeting, helping you quickly reach people who are genuinely interested in your offerings.
• email marketing campaigns because personalization builds strong relationships with your customers and encourages them to make purchases.
• content marketing because by delivering valuable and engaging content, you build trust with your audience.

If you’re looking for someone to help you cleverly incorporate these promotional activities into your marketing plan, reach out to us! Tell us what your business goals are, and we’ll show you how to use SEO, Google Ads, or content marketing to achieve them and outperform your competitors in search results.