SEO in the Era of Agentic Commerce. How to Prepare Your E-commerce for AI Customers and Agents
In SEO, the goal of a brand was rankings and clicks. In AISO, the goal is to be used as a source, quoted or recommended by AI tools. In agentic commerce, a brand has to be found, understood and recognized as credible and technically accessible to an AI agent, so that the agent can make a purchase on the user's behalf. Online stores therefore have to prepare their offer along two tracks: an emotional layer for customers and precise data for agents.
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