Product Unavailable – How to Deal With it Without Ruining SEO?

Product Unavailable – How to Deal With it Without Ruining SEO?

Selling goods is the primary goal of every online store. However, just as in the case of brick and mortar shops, a given product may sometimes be unavailable in an assortment of online shops. If a particular item isn’t accessible, a customer comes to a shop and simply doesn’t have the opportunity to purchase it. However, there is a slight difference when we consider online stores because even if products are unavailable, they’re still displayed on the website and visitors can choose to buy them. In our today’s entry, you’ll find out what to do if there’s a product unavailable and how not to lose the valuable traffic that led to a specific subpage.

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To Pay, Or Not to Pay – That is the Question. 10 Common Mistakes With Free Website Audits

To Pay, Or Not to Pay – That is the Question. 10 Common Mistakes With Free Website Audits

Many people wonder if it’s worth paying for website audits since there are many free audit and reporting tools within their reach. Not to mention free scripts, that can check the condition of one’s website in terms of SEO. Some of these tools need only 90 seconds to examine the website, which seems like a great result when taking into account time-efficiency. Especially given the amount of time required by an SEO agency to conduct a detailed audit. Is time really that crucial in this case, though? Is there any difference between free and paid audits?

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What is the Difference Between a 360 Digital Marketing Agency and an SEO Agency?

What is the Difference Between a 360 Digital Marketing Agency and an SEO Agency?

Regardless of the industry in which a given company operates, visibility is a must when it comes to facing your competition on the market. Although the sector of services related to this area expands year by year, there is no single recipe for success. One of the most popular solutions to the problem of online visibility is taking advantage of the services of a professional agency that specializes in a particular field of activities. But what specific activities could be of interest for you and what benefits may they bring to your business?

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Sports Industry vs. SEO – How to Improve the Visibility of Your Website

Sports Industry vs. SEO – How to Improve the Visibility of Your Website

It’s natural that when you decide to open an online store with sports equipment and accessories you want to sell as much as possible. As it’s commonly known, a considerable part of the Internet traffic results from Google search queries. Therefore, if you’re thinking how to attract customers to your website, focus on achieving top possible positions when it comes to key phrases in Google.

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Google Search Console Messages – Do You Need to Worry?

Google Search Console Messages – Do You Need to Worry?

Recently, people using Search Console services are constantly being informed about various “issues” relating to their websites. Even if you receive an email starting with “a new problem has been detected”, don’t get panicky! The “issue” doesn’t always have to mean the mistake, in many cases it may only be a suggestion helping you to check whether the website operates properly. In today’s entry we’ll share with you what the messages can be related to and where to look for help in solving any possible difficulties.

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Google Data Highlighter. Help the Robots Understand Your Website!

Google Data Highlighter. Help the Robots Understand Your Website!

Let’s try to recall how it all worked at the university – maybe it’s not the best time to do so, given that we’re in the middle of the exam period, but this association is soon going to make sense. So, in order to learn more effectively from one’s notes, many students marked the most important information with colourful highlighters. Different types of information were highlighted with a specific colour, which made it easier to connect the dots and thus, remember more. The aim of introducing Google Data Highlighter to your website is basically the same.

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Google Ranking Factors – Check How to Influence the Search Engine

Google Ranking Factors – Check How to Influence the Search Engine

Have you ever wondered what influences your position in Google rankings? Google is the unquestionable leader among search engines and for many years the e-market has been analyzed and tested to check which factors affect the rankings. Although it’s very difficult to estimate the exact number of elements that influence the position of your website in search results, it’s more than certain that there are plenty of them. It’s also worth noting that Google regularly modifies its algorithms and this, in turn, closes the door on defining all the ranking factors.

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SEO in Dubai. How to handle SEO in the United Arab Emirates

SEO in Dubai. How to handle SEO in the United Arab Emirates

In recent years, the Middle East became attractive for entrepreneurs who seek new ways to grow their businesses. At the same time, the United Arab Emirates, one of the richest countries in the world, has been perceived as oil- and gas-based economy for a long time now. It’s worth taking into account, though, that the economic structure has undergone a significant transformation and, since recently, also becomes competitive in other market segments. These changes favour international investors, who can now benefit from doing business in the Emirates.

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How to manage SEO for hotels?

How to manage SEO for hotels?

In Autumn last year the presentation of search results for accommodation in Google changed. This means a brand new SEO story for hotels. Today we are going to show you how to make the most of it: how to optimize your site and what kind of links to acquire to make your SEO efforts effective.

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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