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How to Evaluate SEO Proposals in 2026? A Decision-Maker’s Guide for CMOs and CFOs

How to Evaluate SEO Proposals in 2026? A Decision-Maker’s Guide for CMOs and CFOs

Are you evaluating an SEO proposal and wondering if it will deliver real business value, or just a PDF full of vanity metrics? In 2026, SEO is no longer a localized "technical-copywriting" service. It is a fundamental pillar of a business growth strategy that must cover the entire ecosystem where your users make purchasing decisions. Here are 8 critical checkpoints to help you distinguish a strategic business partner from a provider of cheap, outdated solutions.
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