Google My Business is doing its best to become another platform where users can share their opinions about companies, restaurants, hotels, and other places they visit. Google reviews affect both brand recognition and SEO of your company’s listing and website. Comments and ratings concerning your business strongly influence the purchasing decisions of your potential customers.
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If you’ve just started cooperation with a copywriter or want to find an expert that will help you promote new products or services, this entry is exactly for you! See what to pay attention to while commissioning the task and learn how to check whether your newly created content is compliant with SEO rules. Continue reading our today’s article and benefit from the guide we’ve prepared for you!
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Instagram is a red-hot social media marketing platform for businesses across the globe. Using Instagram as one of your social media strategy tools can help boost your overall search engine optimisation. For now, Google doesn’t use social media as a ranking factor, but social media activity does have an indirect effect on your rankings. Read on to learn more about how the Instagram activity supports your company’s SEO.
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One of the two most popular ways of displaying and loading content on websites is the infinite scroll. This is, besides pagination, a way of loading a website, thanks to which users can navigate straight to the next products, categories, and articles, e.g. on a company blog.
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What Is Mobile SEO? Mobile SEO is a process of website optimization which is aimed at its proper functioning on mobile devices. With the right optimization, a considerably greater user experience can be achieved, as the website is adapted to various types of devices, and rank higher in the search results. Running a long-term mobile … Continued
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A properly structured SEO report can successfully reassure clients that the time and money invested in the SEO process will pay off and that the agency remains transparent in its activities.
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Link building has been one of the most important Google search engine ranking factors for years. By getting high-quality links from different domains, you can improve your site’s visibility in organic results. How do you know that a link from a given site is valuable and another will not bring you any profit? Check how to rate it and discover what sponsored articles are.
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Only in a very few cases online marketing aims at improving website traffic as much as possible. However, most often, people decide to perform various SEO activities to generate new leads.
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Some people think their e-commerce business could drive more visitors to make purchases, compared to bricks and mortar shops. In reality, online window shoppers are much more difficult to convert. According to a recent survey conducted by Invespcro.com, the average conversion rate of e-commerce websites in 2020 is 2.86%. However, online plugins and tools will guarantee your website is better optimized, increasing your chances of converting business, and WordPress has many valuable tools for this job. With this in mind, we’ll explore how to best optimize WordPress for greater conversion rates.
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There are many reasons why it might be necessary to redesign a website. In most cases, it’s done to match the current trends, tailor the page to mobile devices, data updates, or product/service range. Usually, when talking about a website redesign, we mean rather serious changes, therefore, it’s worth knowing which site elements need to be taken into consideration to prevent decreases in traffic.
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Senior SEO Specialist
