Average CPC

What is Average Cost-Per-Click (Avg. CPC)? – Definition

Average CPC (cost-per-click) indicates the average amount you need to pay for each click on your ad. It differs from the maximum cost per click (max CPC) as it is calculated based on the actual CPC.

average cost per click definition

How to Calculate Average CPC?

  1. Let’s assume that your ad generated two clicks – the cost of the first is $1, the cost of the second is $1.20. Thus, the average cost per click is [$2.20 (total cost) ÷ 2 (number of clicks)] = $1.10.
  2. The cost of the campaign was $1,000 and you got 2,000 clicks – the average cost per click is $0.5.

How to Estimate Average CPC?

You can get this information for each campaign separately. Use Keyword Planner, a powerful tool built into the Google Ads dashboard. You will be able to check there the estimated average CPC for your search network campaigns.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


Mobile Commerce: M-commerce as a Separate Branch of E-commerce

Mobile Commerce: M-commerce as a Separate Branch of E-commerce

The research conducted by Counterpoint last year indicates that we spend approximately 5 hours a day using our smartphones. We devote most of this time to browse the net or scroll social media and other digital content. Today, it’s hard to imagine life with no mobile devices. The revolution that has been lasting for several years now is slowly taking its toll on every aspect of our lives.

Read more
Local SEO. A Complete Guide

Local SEO. A Complete Guide

Do you run a local business in your city or region? In this case, local SEO is something that you absolutely need to consider in your marketing campaigns. In this guide, I will explain to you what local SEO is, how you can benefit from it and what are the most important elements of local SEO. Dive in and explore everything you should know about local SEO!

Read more