Average CPC

What is Average Cost-Per-Click (Avg. CPC)? – Definition

Average CPC (cost-per-click) indicates the average amount you need to pay for each click on your ad. It differs from the maximum cost per click (max CPC) as it is calculated based on the actual CPC.

average cost per click definition

How to Calculate Average CPC?

  1. Let’s assume that your ad generated two clicks – the cost of the first is $1, the cost of the second is $1.20. Thus, the average cost per click is [$2.20 (total cost) ÷ 2 (number of clicks)] = $1.10.
  2. The cost of the campaign was $1,000 and you got 2,000 clicks – the average cost per click is $0.5.

How to Estimate Average CPC?

You can get this information for each campaign separately. Use Keyword Planner, a powerful tool built into the Google Ads dashboard. You will be able to check there the estimated average CPC for your search network campaigns.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Noscript Tags - What Are They and How Do They Affect SEO?

Noscript Tags - What Are They and How Do They Affect SEO?

Nowadays, it’s hard to imagine a website without JavaScript that makes it noticeably more attractive. Although it doesn’t happen on a daily basis, the browser preferred by users visiting your website may not support JS or the functionality may be disabled. In this case, it’s crucial to provide visitors with an alternative website version with noscript tags. What are they and how do they affect SEO?

Read more