What is CPE (Cost Per Engagement) – Definition
CPE (cost per engagement) is one of the online advertising pricing models in which advertisers pay only when users actively interact with a given advertisement. Such actions can be considered, for example, the roll-over effect of pausing a video in order to submit contact details.
This billing model allows you to use the advertising budget more efficiently as the ad is targeted at reaching specific users. CPE is intended primarily for reputable applications or games that can achieve a large volume of, e.g., signing up.
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