CPE (Cost Per Engagement)

What is CPE (Cost Per Engagement) – Definition

CPE (cost per engagement) is one of the online advertising pricing models in which advertisers pay only when users actively interact with a given advertisement. Such actions can be considered, for example, the roll-over effect of pausing a video in order to submit contact details.

cpe what is it

This billing model allows you to use the advertising budget more efficiently as the ad is targeted at reaching specific users. CPE is intended primarily for reputable applications or games that can achieve a large volume of, e.g., signing up.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

Read more