- What Are Google Ads Extensions and How Do They Work?
- Google Ads Extensions Types
- Google Ads Extensions - The Takeaway
What Are Google Ads Extensions and How Do They Work?
Google Ads extensions are additional information included in the ads. Extensions can be used in both search and network ads. They can be added to the entire account, specific campaigns, or ad groups. They give users extra details about the products or services on offer. What are the benefits? The ad has extra text and its volume increases, which boosts its visibility in the Google search network. This encourages users to select these types of Google Ads more frequently. Using ad extensions isn't necessary, but it's worth remembering that they're additional elements that will help you stand out from the competition. This is particularly relevant when discussing competition that doesn't use ad extensions.When Are Google Ads Extensions Displayed and How Much Do They Cost?
We must remember that implementing Google Ads extensions doesn't guarantee they'll be displayed alongside the ad. This is determined by several factors:- Ad Rank - a combination of ad quality, rate, search context, landing page, and ad rank thresholds. If you want to learn more about it, check out the Google Support page: https://support.google.com/google-ads/answer/7634668
- Ads' positions in the SERPs - ads in higher positions are displayed first. Typically, a higher position means a higher ad rank or quality.
- Other extensions - not all extensions are displayed at the same time. The search engine selects the most accurate ones.