Loading...FAQ section - what is it?
Before we start discussing the impact of FAQ on SEO, it’s worth determining what this section actually is.The FAQ acronym stands for Frequently Asked Questions related to selected products, services, online store operation, an application or a website.
Here, the page author lists the most common questions that bother customers and offers answers to these questions.
FAQ vs. Q&A - are they the same?
Q&A, or Question and Answer, may be associated with the abovementioned FAQ acronym. However, these terms aren’t interchangeable.The Question and Answer section allows users to submit their own content to the website - ask questions and answer questions asked by other visitors. This section can be seen on online forums.
FAQ and SEO - why is it worth creating the FAQ section?
The main function of the FAQ section is to inform customers about the details of offered products and services. This page part is supposed to resolve consumer doubts (about product features, the way of placing orders, or simply the type of offered assortment), without the need to involve third parties. Therefore, it's a useful website element and great support for the Customer Service office. The FAQ section is intended to provide direct answers to questions asked before placing an order. These questions are answered by consultants, office staff, or sales representatives. Clearly formulated, factual content included in this section increases customer's trust towards a given brand and enhances the likelihood of a purchase. Moreover, FAQs are a great way to save a lot of resources - instead of constantly answering phone calls from customers or replying to emails, employees can do other tasks at that time.How does the FAQ section affect your website's SEO?
What do FAQs and SEO have in common? Does the Frequently Asked Questions section has any impact on the website's SEO? Absolutely! Similar to other content published on the page, FAQs may be used to improve your website's position in the search results. When properly implemented in the backbone of the website it can become one of the tools to enhance website technical aspects as part of Technical SEO services. When talking about FAQ, it's important to note that Google supports the so-called rich snippets. Other standard SEO rules that we apply when publishing any website content (optimization, meta tags, images in line with SEO, internal links) are also relevant. FAQs combined with published blog posts and tutorials can improve your page navigation, support SEO, increase website traffic and conversion rate.
How does the FAQ section affect your website's SEO?
Provided answers together with asked questions may be displayed to users already at the stage of browsing the search results - in the so-called rich snippets. Additionally. FAQs introduced in the form of rich snippets can influence voice SEO and be delivered to people using voice search. In both cases, you can boost your website position (by reaching the so-called 0 positions over Google Ads and other search results) and generate new organic traffic which translates into obtaining new potential customers interested in a given product/service.
Of course, if a website doesn’t comply with Google guidelines and profits from black hat SEO techniques (e.g keyword stuffing in rich snippets), FAQ SEO may not be effective. The worst-case scenario is that Google may disable rich snippets for a given website or even punish its administrator with a manual filter. When doing SEO for the FAQ section, follow the guidelines for webmasters sent by Google to the e-mail address associated with your Google Search Console account.
How to prepare a quality FAQ section?
Every FAQ section is unique, depending on the industry, product, and service range, or target group. It’s a place for carefully selected questions frequently asked by Internet users and clear, understandable answers (written in a non-specialist and non-technical language). Both questions and answers should be published by the authors of the site, otherwise, they’re only Q&As, not FAQs. Topics that are the most important for customers can be identified in a number of ways. It’s enough to:- analyze questions regarding a given service/brand / product/industry asked on forums,
- monitor social media comments concerning the service/brand / product,
- note the most frequently asked questions from emails/communication messages and phone calls,
- create a website form for customers so that they can ask questions,
- ask customer service specialists about the most common questions.
Commonly asked customers’ questions can be found on sites like Quora and Reddit. However, that’s not the end. A quality FAQ section should not only resolve popular doubts but also support the SEO process. How to prepare a quality FAQ section that balances the above-mentioned factors? Keep reading.
