Italic tag

What is an Italic Tag? – Definition

An Italic tag (<i>) is placed in the HTML code to display text in italic. Thanks to this tag, users who visit a given page pay special attention to the content marked with this tag.

The italic tag is primarily intended for users to help them see the most important information in the text, however, <i>, unlike the <em> tag, is ignored by the Google crawlers.  For this reason, keep in mind that if you want to insert relevant keywords on your site, place them in the <em> or <strong> tags.

Italic Tag in Practice

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What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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