Product Ads Displayed on Google Image

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Product Ads Displayed on Google Imaged-tags
24 April 2024
Google Images is a source of images, but also a significant part of the shopping journey for millions of users. Potential customers often use this service to search for ideas, guides, products, and images related to key shopping categories such as fashion, home, and beauty.
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2min.

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Product Ads on Google Image

Google Images is integrated with the search network. This means that well-known Product Listing Ads (PLAs) are also displayed in search results for relevant keywords on Google Images.

Product Ads on Google Image

Source: Google Images

What Do I Need to Display Product Ads on Google Images?

All product ads automatically qualify to appear on Google Images search. You don’t need to enable the search partners network separately to display product ads within this service.

Does Advertising on Google Images Work?

Expanding ad placements to new locations like Google Images can be crucial for achieving greater reach and effectiveness in advertising campaigns. Additionally, due to increasing competition on traditional advertising platforms such as text-based search results or display ads, adding new ad placements can help in standing out and reaching a more diverse audience. Users often use Google Images to search for products because:

  • Visual search: Google Images allows users to quickly browse products using images, making visual comparison and selection easier.
  • Inspiration: Browsing product images can inspire users to make purchases.
  • Specific product appearance: Searching for products using images allows users to see the appearance of specific products and their details, which can be more helpful than just textual descriptions.
  • Ease of searching: Often, it’s easier to find products using images, especially when users don’t know the exact names or descriptions of the products.
  • Visual trends: Google Images can help users track current visual trends and styles, which can influence their purchasing decisions.
  • Discovering news: Browsing product images can help users discover new products and brands they were not previously aware of.

How Can We Make Even Better Use of Product Ads?

Graphics

Product images are the first thing users see when they type a keyword, so make sure they are of the highest quality possible. They should be clear, optimized for both desktop and mobile devices, and accurately represent the product being searched for. It’s worth making your graphics stand out from the competition, but taking care of Google’s general rules regarding graphics. Avoid placing CTAs or other text on them, as this is a practice prohibited by Google. Remember to ensure that the image in the ad matches the image on the landing page.

Product title and description

The title is the second most visible element in PLA ads, right after the image. The keywords included in both the title and the product description determine which phrases your product ads will appear for. Therefore, start by considering what features and attributes are important to users when searching for a specific product from your offering, and take a moment to create a high-quality file. Eliminate spelling errors, the use of foreign languages, and unnecessary capital letters. Do not use the store name in the title – it will be displayed as a separate attribute in product ads anyway.

Price

Users often choose Google as a price comparison tool, so the price plays a crucial role in increasing CTR.

Summary

Google Images is not just a collection of images but also a source of inspiration and shopping for millions of users. More and more people are turning to Google Images for ideas, advice, or simply specific products, especially in industries such as fashion, home, and beauty. By the use of product ads on Google Images, you can reach new customers and increase brand awareness in a new, innovative way.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

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