- How to analyze fluctuations in visibility and organic traffic?
- Reasons for Google ranking drops
- Decreased website visibility in Google. The takeaway
How to analyze fluctuations in visibility and organic traffic?Before you determine reasons for decreased website visibility, Google positions or organic traffic, you first need to learn how to detect the problem. Although it’s possible to benefit from numerous tools, we’ll focus on two most popular ones that are considered indispensable by many SEO experts.
Google Search ConsoleGoogle Search Console is a real repository of knowledge. To benefit from its functionalities, you need to add your website to this tool. Wondering how to do it? Check out our entry: How to Verify Google Search Console? Once your page is added, enter the “overview” tab. You'll see information on the total number of clicks from organic search results, a total number of impressions, average CTR and average position over time. It’s possible to analyze data from different time periods. Google has devised ready-made solutions that make it easier to compare results. Click on "Date:" which can be found above the graph, and then choose which period you want to check. You can find different options in the "Compare" tab. In the case below, the graph presents the last 3 months and the 3 months before that. Google Search Console is the most reliable source of information about variations in organic traffic, so it’s advisable to start with analyzing data available in this tool. Why? Because it shows precise results (it’s connected directly to the page), not estimated numbers (like Ahrefs).
AhrefsAhrefs is one of the most popular tools for verifying link profiles (read: How Can Ahrefs Help with Link Building?). With its help, you can also obtain data on website visibility in Google. Once you add the website, you’ll see the following information: Click on the domain and you’ll see how the organic traffic and visibility for specific keywords changed over time. The graph shows data of the same website as the one used in GSC analysis. Is Ahrefs a reliable source of knowledge? Definitely. However, the tool scrutinizes its own base and the information on visibility is estimated. Ahrefs can’t access all Google’s data, but it’s still worth taking into account the information you obtain from it.
Reasons for Google ranking dropsWhat are the most common reasons for Google ranking drops? A sudden decrease in website visibility or organic traffic can have numerous causes. The most popular ones include:
1. The website is not availableWhen you browse the net to access necessary products or information, you assume that the link you click on is available and the search engine algorithm will work properly to give you needed content. We frequently experience drops in Google rankings when the website doesn’t open or generates errors. There might be various reasons for this state of affairs. The most popular ones include:
- The website isn’t available because of an automatic plugin update
- The page has been infected. It doesn’t work due to malware
- Your hosting company's servers have been down for a long time, e.g. a few days
- The site has been blocked by the hosting due to exceeded limits for your account