With so many content management platform options available, it’s best to take a step back and look at your company’s needs. Every business is unique – with distinct challenges, industry environments, and market forces. And each CMS is unique as well, with its own approaches and SEO techniques. And if Wix CMS is your preferred service, you’re in the right place to learn about implementing SEO for a Wix website.
Wix is not just one of the world’s top-tier website creation and hosting services, but Wix also features a robust set of SEO tools built into each website. So, with the right know-how and experience, an SEO specialist can take advantage of Wix and maximize your site’s SEO possibilities. Features like their ease of use, complete web hosting, and dedicated tech support, make Wix a stellar choice for your business website. And SEO for Wix tools will help boost your site’s online presence and help foster your brand recognition.
First, you have to set up your site in the Wix CMS. Choose the right setting and check how your website is indexing, and whether the robots.txt file is well formatted. Keep in mind implementing the correct site map and don’t forget to integrate analytical tools like Google Analytics and Search Console.
Analyze and select keyword phrases you want your website to visible for. You can choose from generic phrases (those will have a high search volume but also a fierce competition- it’s hard to achieve high positions) or go with long-tail keywords (the specific search queries with a better chance to take positions at top3). If you’re operating locally, there are also local keywords you can choose as business-relevant. Whichever you choose for your SEO for Wix strategy – keep in mind monitoring them and checking on your brand phrases as well!
A tip: We highly recommend focusing on long-tail keywords – while gaining high positions for more specific phrases, your generic keywords will increase their search results rank too 🙂
High-quality content creation
Regardless of your website size or type of subpage – to make your site visible for your business-relevant keywords you will need high quality and optimized content. Create a dedicated text for each page making it as relevant for the reader as possible – keep in mind the content length and optimize your content using relevant keywords.
Technical optimization of the site
Optimization for relevant keywords is not only about implementing them in the text. You also need to take care of the technical aspects of your website. Search engine optimization for the Wix website will include also preparing a unique title, meta description, and properly structured headings for each page within your domain. All that in consideration of your SEO strategy and business goals.
Link building process
Last, but not least – every SEO, including SEO for Wix, needs a high-quality off-site process. Plan your link building campaign, and create a solid base of referring domains that will deliver quality traffic to your site. In this case, you shouldn’t try to do as many links as possible. Instead, focus on creating high-quality and relevant backlinks to your site directing users to your website from topically-related and high-authority domains.
1. Wix SEO Wiz
Even though Wix is quite a hermetic system, users are provided with a dedicated SEO plugin that can be used only with this particular CMS. This solution has three main features that are keyword research tool (along with the option to check the competitiveness of the phrase), allowing users to index their site quicker, and an SEO how-to videos library.
With Wix SEO Wiz you won’t do anything crazy in terms of SEO optimization, however, it will definitely do for small websites. The plugin allows you to optimize your title, and description and preview the changes in SERP.
2. Google Analytics
Even though we don’t have much of a choice when it comes to Wix plugins there are still plenty of external tools that can boost your SEO for Wix experiences. First, the very base of your site analytics – is Google Analytics. The most popular website monitoring system available for free will let you keep track of your domain’s performance. Make sure integrating your site with GA is the first step after you set it up!
3. Google Search Console
Another free tool from Google corporation. This one goes hand in hand with Google Analytics, giving you a bigger picture of your site’s performance. In GSC you will learn about your website visibility in search, how many clicks it gets and what keywords are matched with your subpages. You can use it to check if your SERPs optimized in Wix SEO Wiz are doing the work.
Here comes a must-have tool for every website owner that tackles SEO activity. This tool is available for free in a basic version (the paid one is not necessary but offers a lot of great features). In Ahrefs you will be able to check your website parameters and how your site’s authority changes over time. You can also track your competition.
A true all-in-one tool that will give you a great insight into your SEO for Wix effectiveness and allow you to do massive research for further SEO activities. It offers visibility monitoring, keyword researching tool, backlink gap tool, huge amount of competitor analysis tools – make sure to check it out.
Digital Marketing Manager
Now, time for the big question: How much does SEO for Wix cost? Let’s see.
Specific pricing for the Wix SEO process is hard to estimate. An SEO campaign is a complex process and pricing will depend on many factors, such as:
- Previous SEO activity on the website
- Current website position
- Competitiveness of chosen keywords
- Market and industry
- Domain history
- Competitors’ online activity
- Expected results
Pricing for a Wix SEO campaign falls between $1,000 to $2,000. However, the exact budget is individual to each client and their individual needs. This ensures our SEO for Wix will deliver the best results.
After everything is planned and we agree on the exact budget, our SEO specialists start the work. How do we allocate your money then? It changes over time, depending on the cooperation stage. In the beginning, we usually use our own resources to kickstart your SEO process and deliver quicker results. During this stage, the majority of the budget will go to crucial website analysis like SEO Audit. Later on, we will relocate the money to areas that will need it the most at a given time. Such flexibility allows us to shape Wix SEO strategy as we work with your website & react to any sudden changes in performance. Result? Bringing you the best results possible.
Here’s what the budget allocation looks like over time:
Wix is one of the world’s most popular web hosting and design tools. When it comes to CMS, Wix operates differently than other more traditional Content Management Systems. Wix has CMS components and functionality built right in that allow for basic CMS functionality.
Wix is an easy-to-use, drag-and-drop web design platform with almost limitless customization options for building and maintaining your company’s website. With a ton of tools, plugins, and templates to choose from, including CMS functionality.
Who’s Wix CMS for?
Wix is a great platform for smaller to medium-sized businesses. With its ease of use and simple CMS functionality, Wix CMS is a great option for building your first online store. And with so many options and tools, Wix will grow with your business as you ramp up and take it to the next level. You can use one of the hundreds of Wix templates or customize your own.
To help you decide if Wix is the best choice for your business, here are some key pros and cons of the Wix content management system.