Verification of Custom Events in the Meta Events Manager



Verification of Custom Events in the Meta Events Manager
06 November 2023
Check that your custom events in Meta are verified and can be used



What Can a Lack of Verification Result In?

Verifying your custom events in the Meta Event Manager is a necessary step – if you skip it, you will not be able to use these events in ads, custom conversions or custom audiences.

screen of the Meta panel

Source: Facebook Ads Panel

How Do I Check if I Need to Verify Custom Events?

To check if you need to verify custom events, go to the Events Manager in Meta Business Manager. Then select the ‘Data Source’ section and select a specific Pixel. You will find a blue ‘Verify’ button in the events marked with a warning.

Karolina Pyznar SEM Delante
Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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