SEO SEM Blog

Google Ads Adds Video Impressions to Conversion Paths and Funnel Reporting

Google Ads Adds Video Impressions to Conversion Paths and Funnel Reporting

Google Ads is expanding its reporting with video ad impressions in conversion paths and a Performance by stage card that organizes metrics around the marketing funnel. Search Engine Land reported the changes on October 8, and Google’s documentation confirms how they work.
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