Can PR Affect Your SEO Activities?

Can PR Affect Your SEO Activities?

During the past few years the Internet has become an indispensable tool for both everyday and business activities. When it comes to various companies, it could be said that not being present online equals not existing at all. So how to build and maintain a positive brand image on the Internet? Is it enough to run SEO? Or maybe PR activities are the only effective solution? How and why should you combine your SEO and PR strategies? Keep reading!

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How to Increase Website Conversion?

How to Increase Website Conversion?

Your efforts to increase website conversion must include several optimisation methods such as understanding the needs and wants of your target audience, giving them useful and relevant content as well as solve their problems, and making the whole experience pleasant throughout the conversion journey – all these involve search engine optimisation (SEO).

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How to Set up Ecommerce Tracking in GA and Google Ads?

How to Set up Ecommerce Tracking in GA and Google Ads?

Data is necessary to make the right decisions. When it comes to ecommerce shops, the data concerning transactions is the most important piece of information. In order to take full advantage of the benefits of web analytics you need to properly configure your e-commerce tracking in Google Analytics.

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Effective copywriting in Google Ads

Effective copywriting in Google Ads

If you want to reach and attract potential customers, you need to provide them with valuable, attractive and engaging advertising texts that meet Google’s editorial requirements. Keep reading our article if you’re wondering how to write a compelling ad or how to improve CTR and quality score of your Google Ads.

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9 Types of Keywords in SEO You Should Consider

9 Types of Keywords in SEO You Should Consider

Choosing keywords for SEO should start with strategic keyword research – this usually involves taking into account the volume of monthly search and the competitiveness of your potential target keywords in terms of search and paid difficulties. But it doesn’t end with such an analysis; knowing which types of keywords in SEO to target is what will set you apart from your competitors.

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Top Global SEO Events You Should Attend in 2020

Top Global SEO Events You Should Attend in 2020

SEO events are one of the most effective ways to learn and experience updated search engine optimisation methods and techniques from the experts while growing your network – and if you add the opportunity of learning from SEO specialists around the world, it would be an incredible advantage to your skillset and your business.

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Personalizing Your Facebook Ads

Personalizing Your Facebook Ads

Today, Facebook is one of the most important mediums for online advertising. As the competition operating on this platform is getting bigger every year, it’s worth spending some time to fine tune your advertisements published there. In today’s article you’ll find out why user personas are so important and how to create them. You’ll also learn the secrets of effective advertising and creative management.

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Taking First Steps in E-Commerce

Taking First Steps in E-Commerce

The e-commerce industry is developing much faster and dynamically than traditional companies. Brands which operate online can be really successful and that’s why it’s essential to know how to design a website that will operate properly from its very launch.

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Voice Search Optimization: Do You Need It?

Voice Search Optimization: Do You Need It?

Artificial Intelligence is advancing rapidly that it now allows you to search about everything under the sun – through voice command rather than requiring you to type on your keyboard, which usually takes more time than speaking to your device. With this, the digital world became ever-evolving that voice search affects SEO on a whole new level.

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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