Selection and Optimization of Categories in a Google Business Profile
In your Google Business Profile, choosing the right category is one of the most important factors determining your business’s visibility. The category tells Google exactly what your business does, who should find you, and which features will be available on your profile—from booking a table to checking service availability. Choosing the wrong category can limit traffic and prevent potential customers from ever finding your profile, ultimately leading to lost leads.
Check out the article where I explain what the primary and additional categories are, how to select them correctly, what to pay attention to in order to avoid mistakes, and what to do if Google does not offer a category that perfectly matches your business.
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