- Three, Six, Nine Months… How Long Does it Take to See Seo Results?
- What Influences the Duration of the SEO Process? 8 Factors You Should Consider
- How Long Does SEO Take to Start Working - The Takeaway
Three, Six, Nine Months… How Long Does it Take to See SEO Results?If you are wondering how long does SEO take to start working, the answer is simple - you can expect satisfactory results when both the condition and content of your website are improved comprehensively. This process can take from a few months to a few years, but if it’s continued consistently it can give spectacular results. Keep in mind that the first three months of the SEO process may be crucial for its overall effectiveness. This is the time when SEO professionals familiarize themselves with the website and develop a strategy that best suits its needs. This is also a stage when they choose keywords that the page should be optimized for to help you reach your business goals. Most often, the website optimization process also begins within the first three months. For professionals, it’s time to acquire the first external links leading to a given site. Remember that during the first three months of the process, you shouldn’t expect a sharp increase in the number of new visits to the website. However, during this time, the visibility of particular subpages and individual phrases may improve – and these are the factors that will certainly contribute to the success of your site.
Delante's Case StudiesLet's look at some of Delante's clients' case studies. This will illustrate that the answer to the question of how long does SEO take to start working can vary depending on the individual elements. No two websites are the same, so the amount of work and time to get satisfactory results will be different. Thanks to a carefully planned strategy, Maleomi, one of Delante’s clients, has achieved spectacular results. This kitchen and home accessory store initially faced a number of challenges – from an incorrectly optimized homepage to general keyword phrases at the very end of the search results. In Maleomi’s case study, our specialists focused on a long tail SEO strategy, which aims at attracting a specific group of customers. The strategy was consistently implemented for 9 months and during this time the organic traffic increased by 101%! [caption id="attachment_50124" align="aligncenter" width="750"] Increase in organic traffic on the maleomi.pl website during our cooperation[/caption] It’s worth mentioning that Maleomi was a website that had already operated for several years. The case study of Klinika Zakrzewscy presents a completely different situation when a new website starts from scratch. The relocation to a new domain was challenging, especially with the goal of increasing organic traffic throughout the process. A consistently implemented strategy made the whole process successful – both the traffic and visibility of the new domain improved significantly. [caption id="attachment_50126" align="aligncenter" width="750"] Pageviews and clicks of the Klinika Zakrzewscy website from the relocation to the new domain up till December 2018[/caption] Keep in mind that a long waiting time doesn’t have to be the rule. Sometimes websites react positively to all activities of SEO professionals. As an example we can discuss Daniken's case study – this company improved its page traffic by 160% in just three months. Here, technically incorrect URLs structure, a poorly optimized home page, and lack of metadata were the key problems. However, thanks to the appropriate SEO strategy, we quickly overcame the challenges. [caption id="attachment_50128" align="aligncenter" width="750"] Increase in the organic traffic to the Daniken website during three months of cooperation[/caption]
What Does Google Say About How Long Does SEO Take to Show Results?Google states that websites usually need from four months to a year to observe the first SEO results. It’s possible to distinguish three main phases of the process:
- Phase 1 - at this point it’s crucial to analyze the elements that can already be found on the website and refine them to ensure that they meet Google’s requirements. Modifying important page elements is the cornerstone of SEO and if it’s not done correctly, subsequent activities probably won’t bring expected results.
- Phase 2 - it’s frequently called the build-up stage as it involves the creation of additional subpages and content that increase your chances of reaching more potential customers and being ranked for more quality keywords. At this point, it’s crucial to ensure that your website is present everywhere it should be present. It’s time to acquire quality backlinks from directories and improve your brand recognition.
- Phase 3 - this part is about boosting your domain parameters and increasing your exposure to convince Google that your website should be ranked higher. At this point, SEO specialists frequently benefit from content marketing, develop your company blog, encourage you to create guest blogs, try to find effective ways to engage users, and expand your website content to make it even more professional.
What Influences the Duration of the SEO Process? 8 Factors You Should ConsiderSEO results don’t appear overnight. Usually, you need some time to notice first increases in the rankings, or in the number of keywords, and website visits. However, some industries and companies need to be more patient than others which often evokes negative emotions in website owners. Nevertheless, it should be noted that such reactions are usually rather exaggerated and after a while, humble SEO beginnings turn out to be extremely effective. But what affects the duration of the process and how long does it take to see the first SEO effects?
1. Industry in Which Company OperatesThe industry in which a given company operates is one of the most important factors of how long does SEO take to start working that every SEO professional has to take into account. It’s the force that determines not only the potential of your competition on the market but also the time your website needs to significantly improve its positions in the search results. When you offer specialized and rare products rather than something easily accessible or popular, it’s much easier to be ranked higher in the search results, even for relatively generic keywords. On the other hand, if you operate in a more competitive sector, you should rather focus on long tail SEO and more descriptive phrases that consist of three, four, or even more words. This way, you’ll probably reach fewer potential customers, but the people you reach may decide to finalize the transaction faster. After all, if someone searches for a product with specific parameters, the chances are that this person is ready to make a purchase. We asked an SEO specialist Lily Ugbaja what's her experience in this matter.
A lot depends on niche and strategy. If it's a competitive niche, it could take anywhere from six months to two years to see reasonable returns. For smaller niches, I've seen results as early as three months using the topic cluster strategy. Also, if you do pain-point SEO instead of just focusing on SEO traffic, you'll get returns faster. Smaller amounts of traffic will convert.The target audience and market are also extremely important SEO-wise. As a website owner, you should decide if you plan to operate locally, nationally, or internationally – the greater the range and scope of activities, the more complicated the SEO process and the more time you’ll need to see the first results.
Lily Ugbaja SEO Specialist & Content Writer
2. SEO Company and its Game PlanSkills and experience are precious in every field, including SEO. A well-versed SEO professional will undoubtedly be able to choose activities in such a way that they’ll gradually contribute to the effectiveness of the process. Therefore, the adopted SEO strategy is another factor of how long does it take to see SEO results – if you decide to focus on improving your website’s positions in the search results, you can’t expect the benefits you would achieve if you invested in broad match SEO keywords.
3. History of the WebsiteYour domain and website history has a huge impact on your positions in the search results. Every website has the so-called PA (page authority) and DA (domain authority). These two numbers indicate how valuable your page is in Google’s eyes. Consequently, a site that now aspires to be a popular online store, might have been regarded as spam by Google robots in the past. Bans, penalties, or various filters imposed on your website in the past may have a negative impact on the SEO process and performed activities, even if the site has been completely modified since then. Re-gaining trust of the search engine can take a very long time! This is why it’s so important to thoroughly check domain history before buying it or moving your website to it. Interestingly, the situation is very similar when talking about newly created pages. Before displaying them high in the search results, Google needs to make sure that they’re worthy of interest and provide users with valuable and unique information. Due to the above factors, it’s necessary to approach every SEO process individually and analyze various factors that may have an impact on the rankings. ClickUp's SEO Specialist Manson Yu shared his experience with us and gave some valuable tips for new websites.
The time it takes for SEO efforts to manifest results can vary wildly. For example, if your website is new or you have not pursued an SEO-driven content strategy, it may take a while to build up the topical authority you need to be trusted by the search engines. This could take 6-12 months or even longer for competitive niches. This is also assuming your site is technically sufficient and isn't hindered by structural or CMS issues. For more authoritative and renowned websites, you can see results within 1-3 months, which is considered fast in the SEO world. Additionally, "results" can mean many different things throughout an SEO campaign. I would recommend the KPIs with which you measure results to change depending on the stage of your website. A new website embarking in its first SEO campaign should look for results around impression increases, clicks from long tail keywords, and whether new content is being indexed to gauge growth. This is because search engine crawlers generally take longer to discover new sites and crawl new content. A more seasoned website with a lot of preexisting content can expect Google to respond quicker, as there is more history to the site and more content to work with. At this point, you can set more aggressive goals around traffic, rank results, and conversion data. Very often I see people get impatient and abandon an SEO project early because they are only looking at the highest value metrics, such as leads or software sign ups, and have ignored the other metrics which indicate clear growth. Mason Yu Senior SEO Specialist at ClickUpIf you bought penalized domain or you're starting from scratch, it has a negative influence on how long does SEO take to show results.