AMP – What Is It And How To Benefit From It?

AMP – What Is It And How To Benefit From It?

Standards for creating websites suitable for mobile devices are getting higher and higher. If you’re a smartphone user you certainly want to access the necessary information as quickly as possible. Unfortunately, it very often happens that websites don’t load fast enough or their navigation is too overloaded which, in turn, results in a significant delay in the flow of information. These are the most common issues of the today’s mobile websites. However, there are several solutions which can help to modernize them.

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Topical Authority – What Is It and How Can SEO Benefit From It?

Topical Authority – What Is It and How Can SEO Benefit From It?

Topical authority is a relatively recent concept whose premise appears to be rather uncomplicated, however, it’s never the less wrong. This complex issue involves certain hazards and requires proper analysis as well as thorough preparation to produce the expected results. But what is topical authority and why is it important for SEO? Want to find out? Keep reading our today’s entry!

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Top 16 Myths about Google Ads

Top 16 Myths about Google Ads

Google’s online advertising platform was launched on October 20, 2000. Since then, many myths have grown up around Google Ads and this in turns means that entrepreneurs often misuse the potential of their brands, burn budgets or even completely give up their Google Ads campaigns. Below you can see the top 16 myths about Google Ads. Keep reading our article to find out if any of these issues hamper your business.

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Why to Use Redirects and What Are Their Types?

Why to Use Redirects and What Are Their Types?

Changes in the structures of URLs, errors resulting from deleting subpages and duplicate content because of the same texts published at different addresses, for example after implementing SSL, can negatively affect how the search engine assess the website. But above all else, hindered access to content discourages users. That’s why it’s worth using redirects in order to make browsing the website easier.

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SEO – How Long Does it Take?

SEO – How Long Does it Take?

Many people associate various SEO activities with rapid improvements which enable you to make money hand over fist. And indeed, the effectiveness of SEO can be really spectacular. However, in vast majority of cases even the slightest increases result from hard and time consuming work that can take up to several months. Of course, it isn’t always the rule. So what determines how long it’ll take to achieve the first SEO successes, given that the process is so diverse and individual?

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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