Why does the TikTok Ads algorithm work differently from Meta?
Many marketers entering the TikTok Ads market simply copy Meta's strategies. After all, both are social media channels. And here appears the first, significant mistake! TikTok's algorithm operates on entirely different principles, which explains the phenomenon of this medium. Different operational logic also requires adaptation in the Ads area. Check how to adjust the campaign to the algorithm to achieve the best results!
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