10 things brands should NOT do in marketing in 2026
The coming year is forcing brands to think in a completely new way about marketing, search, and data analysis. AI Search, zero-click, deepfakes, and rising CTR in Ads: all of this shows that some activities that used to work are now harmful. In this article, we share the 10 most common mistakes we see brands making based on our projects. We also suggest how to fix them to build an advantage in 2026!
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