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Why Blindly Trusting Data is Now a Strategic Mistake: The Data-Driven Trap
Google Analytics Marketing
24 March 2026

Why Blindly Trusting Data is Now a Strategic Mistake: The Data-Driven Trap

Gosia Kwiecień Head of SEO Mateusz Calik - CEO

4 min.

0

The data-driven approach, making business decisions based solely on raw data, has been the gold standard in marketing for years. Now? It's more of a strategic trap. With incomplete data caused by privacy directives (Consent Mode, GDPR) and data sampling in GA4, quantitative analytics paints a skewed picture of reality. That’s why companies should pivot toward a Data Insights approach, a model that combines raw data with business logic and expert experience.
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3 Dashboards You Must Show Your CEO to Secure Budget for the Rest of the Year
Marketing
19 March 2026

3 Dashboards You Must Show Your CEO to Secure Budget for the Rest of the Year

Damian Hliwa - Senior SEO & UX Specialist

Damian Hliwa

5 min.

0

The Curse of Knowledge. Why Is Your Marketing Talking to You, Not to the Customer?
Copywriting Marketing
05 March 2026

The Curse of Knowledge. Why Is Your Marketing Talking to You, Not to the Customer?

Ania Bitner - Content Team Leader

Ania Bitner

5 min.

0

ROAS vs. ROI. Why Is Optimizing for the Ad Platform Dashboard a Hidden Risk to Your Budget?Data-driven Marketing: ROAS vs. ROI
Ads Marketing
11 February 2026

ROAS vs. ROI. Why Is Optimizing for the Ad Platform Dashboard a Hidden Risk to Your Budget?Data-driven Marketing: ROAS vs. ROI

Weronika Strzeżyk - Junior SEM Specialist

Weronika Strzeżyk

3 min.

0

10 things brands should NOT do in marketing in 2026
Ads Artificial intelligence Marketing
04 December 2025

10 things brands should NOT do in marketing in 2026

Mateusz Calik - CEO

Matt Calik

6 min.

0

Marketing 2026 starts today – 3 decisions that will determine your ROI in a year
Ads Marketing
11 November 2025

Marketing 2026 starts today – 3 decisions that will determine your ROI in a year

Gosia Kwiecień Head of SEO

Gosia Kwiecień

5 min.

0

Event marketing – what is it and how can your brand benefit from it?
Events Marketing
02 May 2025

Event marketing – what is it and how can your brand benefit from it?

Joanna Nicpoń - SEO specialist

Joanna Nicpoń

6 min.

0

Delante with the  Forbes Diamonds 2025 Award
Marketing
05 February 2025

Delante with the  Forbes Diamonds 2025 Award

Aleksandra Drewniak - Content Specialist

Ola Drewniak

2 min.

0

The best marketing campaigns of 2024. Would you rather skip the dishes or swipe right?
Marketing
26 November 2024

The best marketing campaigns of 2024. Would you rather skip the dishes or swipe right?

Aleksandra Drewniak - Content Specialist

Ola Drewniak

5 min.

0

Personalizing Your Facebook Ads
Ads Marketing Social Media
27 September 2024

Personalizing Your Facebook Ads

Aga Glińska SEM Delante Weronika Strzeżyk - Junior SEM Specialist

8 min.

0

Increasing Conversions in Google Ads at Different Stages of the Sales Funnel
Ads Marketing
27 August 2024

Increasing Conversions in Google Ads at Different Stages of the Sales Funnel

Weronika Strzeżyk - Junior SEM Specialist Karolina Pyznar - SEM Specialist

6 min.

0

Effective Online Sales: a Comprehensive Approach to Internet Marketing
Ads Marketing SEO
29 May 2024

Effective Online Sales: a Comprehensive Approach to Internet Marketing

Karolina Pyznar - SEM Specialist Michał Szydłowski - Junior SEM Specialist Weronika Strzeżyk - Junior SEM Specialist

5 min.

0

What Business Marketing Tools Should You Use to Improve Your Online Presence
Marketing
26 May 2024

What Business Marketing Tools Should You Use to Improve Your Online Presence

Ula Nowak Marketing Delante

Ula Nowak

5 min.

0