SEM News

Changes to Smart Bidding and New Performance Max Features. SEM News #1, October 2026

Changes to Smart Bidding and New Performance Max Features. SEM News #1, October 2026

Google Ads is introducing further changes to campaign automation. This time, the updates focus on the learning period for Smart Bidding strategies, new opportunities to boost sales during promotions, and greater control over visual creatives in Performance Max campaigns.
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