What is GDN? – Definition
GDN (Google Display Network) is one of the advertising methods in Google Ads. Ads are displayed in the Google network, which includes services such as Gmail, YouTube, or Blogger, but also Google partners – both small business websites and large news sites such as The New York Times or The Guardian. The advertising network reaches around 90% of users globally.
The most common ad types that can be run in GDN are Responsive Display ads, Uploaded image ads, Engagement ads, and Gmail ads.
- Responsive Display ads allow you to add a variety of text (headlines and descriptions), images, and logos. Their great advantage is that the responsive layout adjusts to a given website. Google optimizes them to increase their performance,
- Uploaded image ads can be either images or HTML5 files,
- Engagement ads are the ones in the form of appealing images or video ads on YouTube, as well as across the Display Network,
- Gmail ads are messages displayed in users’ inboxes.
Targeting for GDN Campaigns
Using targeting in Google Display Network, you can reach different groups of target customers who are at different stages of the purchase funnel (awareness, interest, desire, action), so your target may be:
- users potentially interested in your product or service,
- recipients of your remarketing lists,
- recipients defined by the Google algorithm based on the target group and landing page. This possibility results from automatic targeting.