What is the Panda Algorithm? – Definition
Panda is an algorithm introduced in 2011 aimed at increasing the visibility of high-quality websites while lowering the rank of websites containing thin, duplicated, and spam content. The Google Panda algorithm rates content posted on websites, selecting the most reliable ones, responding to users’ demands.
Google Panda in Practice
Imagine that you run a blog where you post book reviews. Each of the texts prepared by you is a combination of the content found on various sites and your entries are rather short and saturated with keywords. To compare, the competitive website you visit publishes posts with unique, detailed, and exhaustive content. The Google Panda algorithm will definitely better evaluate the site with authentic content, rewarding it with higher positions in search results.