SEO Services

SEO for WordPress

Want to improve the performance of your website based on WordPress CMS? Try a bespoke SEO approach for your WordPress site!

SEO for WordPress - the only right choice?

Because the market offers so many options on content management platforms it’s best to put your business’s individual needs first. As each business is different,  they all have different specificities and different strategies that prove effective in their industry. The same goes for to CMSes – each requires different efforts and SEO approaches. If your preferred SM is WordPress CMS – you’re in the right place to learn how to do SEO for a WordPress website.

SEO for Wordpress - why is it worth it?

WordPress is one of the most popular content management systems around the world. That makes global SEO specialists well experienced in working with the system and are able to quickly implement required optimization when needed. That, combined with many additional WP features makes a great base for your business website. SEO for a WordPress website will help you increase the site’s visibility in search engines and will attract potential customers to your business, growing the brand’s recognition

Delante promised me converting Google traffic. That is exactly what I am getting right now. Simple as that!

Jutta Kamp

Marketing Manager

SEO for WordPress - how to do it right?

If you’re interested in choosing WordPress for your CMS you will need to be aware of how to run SEO for WordPress websites in order to reap all of the benefits it has to offer. It probably won’t come as a surprise when we tell you that there’s no one exact same SEO process. It all depends on business specificities, market, industry, website condition and, you guessed, what CMS the website is based on. Despite SEO being a highly varied process, there are some characteristics to point out when describing WordPress SEO.

Here are a few steps that make up a well-prepared SEO process for WordPress. Remember that it’s a process that will require constant commitment and data analysis but one that will set you in good stead when it comes to increasing your WordPress site performance.

Technical Setup

Make sure that all elements of your website are correctly set up. Check if the website is indexing correctly, robots.txt file is properly formatted, there’s a sitemap implemented and the site has been properly integrated with data tools like Google Analytics and Search Console.

Keyword Analysis

Analyze and define keyword phrases that you want to optimize your website for. You can go with generic phrases (ones with high search volumes but highly competitive and hard to win high positions) or decide on long-tail keywords (more specific & with a better chance to reach the top of the search results). Then, there are also local keywords if you’re operating in a particular area. At the same time, don’t forget to monitor your brand keywords.

Note: With increasing positions for long tail keywords, your generic ones will go up in search results ranking as well!

High-quality content creation

No matter how many subpages your website has. whether it is the main page or product subpage – to make your website visible for keywords of your choice, you will need to arm your site with high quality and optimized content. Write unique text for each page within your domain, mind the content length and optimize it accordingly to the determined keywords.

Technical optimization of the site

Optimization doesn’t end with the proper content format. Take care of technical aspects as well. Each website should have a unique title, meta description, and properly structured headings – all that, along with the containing keywords you optimize the given page for.

Link building process

Last, but definitely not least – supporting your on-site SEO for WordPress with off-site activities. Continue creating high-quality and relevant backlinks to your site that come from domains of high authority.

SEO for WordPress - Plugins to try out

One of the undeniable advantages of WordPress CMS is the availability of free plugins that can support your WordPress website SEO efforts. We present to you our absolute TOP 4.

1. WooCommerce

Not exactly an SEO-related plugin, WooCommerce is very popular feature that allows users to manage e-commerce websites within WordPress. It’s many business owners’ choice when it comes to building their online stores.

2. Yoast SEO

The most popular plugin when it comes to SEO for WordPress. It helps users optimize your website entries for chosen keywords and provide insights on areas that require improvement SEO-wise. Although it’s not a perfect solution (so your own SEO knowledge comes in handy) it’s a really useful feature when handling technical optimizations like setting title, meta descriptions, or supporting site indexation.

3. Disqus

With that plugin, users can allow their readers to leave comments on-site. From an SEO perspective, it’s a great solution to increase the amount of content on the website, especially with recent changes in Google algorithms that perceive UGC (User Generated Content) as more valuable.

4. Google Analytics Dashboard

A plugin to solve your analytical headache. It allows you to quickly connect your Google Analytics account with CMS and ongoing data analysis.

WordPress SEO with Delante

Alright, but how do WE do SEO for WordPress websites? Take a look:

SEO
Audit

We run a thorough analysis of a website including parameters that have an impact on website performance and determine required improvements.

Keyword
Selection

We analyze the traffic on the site and choose the best converting keywords with the highest potential.

Technical
Optimization

Based on the run analysis, we start implementation of technical changes that will make the website more attractive for Google crawlers.

Content
Creation

We create high-quality content using the most relevant business-wise keywords. The content is used for both your website and the link building process.

Content
Optimization

All content available on the website is properly optimized to improve your WordPress SEO effectiveness.

Quality
Link Building

We manually create quality backlinks leading to your website. All domains chose to maintain high relevance and diversity of link sources.

Process
Reporting

We constantly monitor the impact of WordPress SEO on your website’s performance. Each month you’re provided with detailed, data-packed reports.

Direct
Contact

We value direct communication with our clients as we become part of their team. For that, you’re in touch with an SEO specialist, ready to consult all the issues and explain the reports.

Working on SEO projects with Delante is a pure pleasure. They stand out thanks to transparent communication and the high effectiveness of performed activities.

Konrad Zach

Founder&CEO thinkHUB

SEO for WordPress with Delante - Technology Stack

In our work, we use tools that allow us to offer top-notch performance. Thanks to these high-quality tools we’re able to deliver predictable results and measure the effects of our SEO processes.

WordPress SEO - Pricing

Now, there’s probably one question that pops into your mind. How much will I need to invest to implement and get the most out of SEO for WordPress? Let’s see.

To be honest, the exact price for the WordPress SEO process is hard to estimate. Being a complex process, an SEO campaign price will depend on many factors, including:

  • Previous SEO activity on the website
  • Current website position
  • Competitiveness of chosen keywords
  • Market and industry
  • Domain history
  • Competitors’ online activity
  • Expected results

To give you some numbers, the price for a WordPress SEO campaign oscillates between $1000 to $2000. However, you need to be aware that the exact budget is set individually for every client. Only this way we can make sure our SEO for WordPress will be bespoken to clients’ individual needs and will deliver the best return on investment.

After setting up the individual price for the WordPress SEO process we start the work. How do we deal with your budget then? It depends on the stage of cooperation.

In the beginning, we usually put our own resources into the process to kickstart your campaign and deliver faster growth. At this point, the majority of your budget will be allocated to website analysis during the SEO audit phase. In the future, we will relocate the funds to the areas that currently need it the most. This flexibility allows us to shape the SEO for WordPress on the go & quickly react to changes in performance to deliver the best results.

Here’s what the allocation of your budget looks like in the first and 3rd months of cooperation:

SEO for WordPress budget ratio 1 month
1st month of cooperation
seo for wordpress ratio in the 3rd month of cooperation
3rd month of cooperation

Often, our clients start from the lower budget level at the very beginning of the process, only to invest more after they notice the first satisfying results of our WordPress SEO campaign. The general rule is not surprising – the bigger the budget, the sooner you’ll see the process impact your site performance. Especially if you deal in a competitive market.

Our SEO for WordPress websites is being recognized globally:

Not convinced to WordPress SEO yet? We can assure you that we know that it works. Not only have we experience in the field but our processes are getting recognized in international awards. Here are a few examples:

Delante's SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results - we observe a significant increase in website visibility and organic traffic on the UK market.

Adam Pogorzelski

CMO, Co-founder

WordPress CMS Essentials

WordPress is one of the most popular content management systems that owned over 65% of CMS’s market share in June 2021. The software is used mostly for creating rebuilding and maintaining various website types starting from simple blog-based domains to more complicated ones such as online stores.

Simply put, WordPress allows users to come up with different types of websites by using its database system to add content, organize files, themes, plugins, and more. What’s maybe the biggest advantage of the system is that it’s rather intuitive and doesn’t require high developer skills from its user.

Who’s the WordPress CMS for?

WordPress provides users with a host of possibilities. It’s great for both beginners in the website world and those more experienced, demanding owners of online businesses. This CMS allows creating a whole website from scratch by using pre-made templates or going wild with your own design. When it comes to online stores – there are no limitations regarding the maximum number of placed orders, so WordPress is a great choice for both small and medium businesses.

To help you decide if WordPress will be your software partner in crime, we ‘velisted some of the key pros and cons of this content management system. Let’s take a look!

Pros of WordPress CMS

At first shot – advantages of the WordPress system. As the CMS didn’t become so popular across the world for no reason, there are plenty of pros that convince users to choose this solution. Here are a few big ones:

1.

Easy
Start

Setting a website through a guided setup process. More importantly, users won’t need solid programming skills.

2.

User-friendly
CMS

WordPress allows admins to easily navigate among the website backend, update pages and upload new content to the site. All through an intuitive dashboard.

3.

Flexible
Website Creation

Allows creating a variety of different websites. Starting from a regular blog or one-page website to big e-commerce.

4.

Many Plugin
Options

Thousands of different plugins to support users’ work on their website, many of them free of charge.

5.

SEO
Supportive

WordPress CMS reacts very well to any SEO activities and tends to be more indexable in Google.

6.

Frequent
Updates

The CMS is frequently updated to git current trends and users’ needs.

7.

Easy
Integration

WordPress integrates well with third-party software, especially when it comes to integration with your social media channels.

8.

Users
Community

Being one of the most popular CMSes globally, WordPress has a massive community of users, ready to share their tips and new solutions you can use.

Cons of WordPress CMS

Now, it’s time for things that might be problematic when using WordPress CMS. We know nothing’s perfect, so let’s take a look at WordPress cons:

1.

Overwhelming
Options

While user-friendly, WordPress CMS has numerous features that can be a lot to take in when users don’t have a clear plan for the website.

2.

Updates
On User

Although frequent updates keep WordPress really up-to-date, users can find it time-consuming to implement all the changes.

3.

Security
Issues

Open-source CMS is an attractive target for hackers. The security of your site is on your shoulders in this case.

4.

Expensive
Customization

Without having skilled developers, adjusting your website to your idea can become expensive as ready-to-use templates may not be enough.

5.

No Dedicated
Support

Being an open-source CMS WordPress doesn’t provide professional support, worldwide community and web resources are your only help.

6.

Speed
Issues

WordPress themes can generate a bunch of unnecessary generic code that can slow your website down and have a negative impact on its SEO.

7.

Tricky
Backend

When dealing with complex websites, WordPress likes to play tricks with your code. In such case, you’ll need some developer skills to track what’s wrong.

8.

Not For Large
E-commerce

Even though it’s very flexible, WordPress won’t be a good choice for big e-commerce businesses that handle massive conversions in the store.