Because the market offers so many options on content management platforms it’s best to put your business’s individual needs first. As each business is different, they all have different specificities and different strategies that prove effective in their industry. The same goes for to CMSes – each requires different efforts and SEO approaches. If your preferred SM is WordPress CMS – you’re in the right place to learn how to do SEO for a WordPress website.
WordPress is one of the most popular content management systems around the world. That makes global SEO specialists well experienced in working with the system and are able to quickly implement required optimization when needed. That, combined with many additional WP features makes a great base for your business website. SEO for a WordPress website will help you increase the site’s visibility in search engines and will attract potential customers to your business, growing the brand’s recognition
If you’re interested in choosing WordPress for your CMS you will need to be aware of how to run SEO for WordPress websites in order to reap all of the benefits it has to offer. It probably won’t come as a surprise when we tell you that there’s no one exact same SEO process. It all depends on business specificities, market, industry, website condition and, you guessed, what CMS the website is based on. Despite SEO being a highly varied process, there are some characteristics to point out when describing WordPress SEO.
Here are a few steps that make up a well-prepared SEO process for WordPress. Remember that it’s a process that will require constant commitment and data analysis but one that will set you in good stead when it comes to increasing your WordPress site performance.
Make sure that all elements of your website are correctly set up. Check if the website is indexing correctly, robots.txt file is properly formatted, there’s a sitemap implemented and the site has been properly integrated with data tools like Google Analytics and Search Console.
Analyze and define keyword phrases that you want to optimize your website for. You can go with generic phrases (ones with high search volumes but highly competitive and hard to win high positions) or decide on long-tail keywords (more specific & with a better chance to reach the top of the search results). Then, there are also local keywords if you’re operating in a particular area. At the same time, don’t forget to monitor your brand keywords.
High-quality content creation
No matter how many subpages your website has. whether it is the main page or product subpage – to make your website visible for keywords of your choice, you will need to arm your site with high quality and optimized content. Write unique text for each page within your domain, mind the content length and optimize it accordingly to the determined keywords.
Technical optimization of the site
Optimization doesn’t end with the proper content format. Take care of technical aspects as well. Each website should have a unique title, meta description, and properly structured headings – all that, along with the containing keywords you optimize the given page for.
Link building process
Last, but definitely not least – supporting your on-site SEO for WordPress with off-site activities. Continue creating high-quality and relevant backlinks to your site that come from domains of high authority.
Not exactly an SEO-related plugin, WooCommerce is very popular feature that allows users to manage e-commerce websites within WordPress. It’s many business owners’ choice when it comes to building their online stores.
2. Yoast SEO
The most popular plugin when it comes to SEO for WordPress. It helps users optimize your website entries for chosen keywords and provide insights on areas that require improvement SEO-wise. Although it’s not a perfect solution (so your own SEO knowledge comes in handy) it’s a really useful feature when handling technical optimizations like setting title, meta descriptions, or supporting site indexation.
With that plugin, users can allow their readers to leave comments on-site. From an SEO perspective, it’s a great solution to increase the amount of content on the website, especially with recent changes in Google algorithms that perceive UGC (User Generated Content) as more valuable.
4. Google Analytics Dashboard
A plugin to solve your analytical headache. It allows you to quickly connect your Google Analytics account with CMS and ongoing data analysis.
Now, there’s probably one question that pops into your mind. How much will I need to invest to implement and get the most out of SEO for WordPress? Let’s see.
To be honest, the exact price for the WordPress SEO process is hard to estimate. Being a complex process, an SEO campaign price will depend on many factors, including:
- Previous SEO activity on the website
- Current website position
- Competitiveness of chosen keywords
- Market and industry
- Domain history
- Competitors’ online activity
- Expected results
To give you some numbers, the price for a WordPress SEO campaign oscillates between $1000 to $2000. However, you need to be aware that the exact budget is set individually for every client. Only this way we can make sure our SEO for WordPress will be bespoken to clients’ individual needs and will deliver the best return on investment.
After setting up the individual price for the WordPress SEO process we start the work. How do we deal with your budget then? It depends on the stage of cooperation.
In the beginning, we usually put our own resources into the process to kickstart your campaign and deliver faster growth. At this point, the majority of your budget will be allocated to website analysis during the SEO audit phase. In the future, we will relocate the funds to the areas that currently need it the most. This flexibility allows us to shape the SEO for WordPress on the go & quickly react to changes in performance to deliver the best results.
Here’s what the allocation of your budget looks like in the first and 3rd months of cooperation:
Often, our clients start from the lower budget level at the very beginning of the process, only to invest more after they notice the first satisfying results of our WordPress SEO campaign. The general rule is not surprising – the bigger the budget, the sooner you’ll see the process impact your site performance. Especially if you deal in a competitive market.
WordPress is one of the most popular content management systems that owned over 65% of CMS’s market share in June 2021. The software is used mostly for creating rebuilding and maintaining various website types starting from simple blog-based domains to more complicated ones such as online stores.
Simply put, WordPress allows users to come up with different types of websites by using its database system to add content, organize files, themes, plugins, and more. What’s maybe the biggest advantage of the system is that it’s rather intuitive and doesn’t require high developer skills from its user.
Who’s the WordPress CMS for?
WordPress provides users with a host of possibilities. It’s great for both beginners in the website world and those more experienced, demanding owners of online businesses. This CMS allows creating a whole website from scratch by using pre-made templates or going wild with your own design. When it comes to online stores – there are no limitations regarding the maximum number of placed orders, so WordPress is a great choice for both small and medium businesses.
To help you decide if WordPress will be your software partner in crime, we ‘velisted some of the key pros and cons of this content management system. Let’s take a look!