d-tags 
Loading...- What Is Website Visibility?
- Why Is Page Visibility In Google So Crucial?
- Where To Check Your Site Visibility?
- Problems With Page Visibility
- How To Increase Website Visibility In Google?
What Is Website Visibility?
Page visibility is one of the indicators of how easily your website can be accessed via search engines. Of course, when talking about search engines we mean primarily Google, however, depending on the country and market, Yahoo! or Bing can also play a significant role (check out: Foreign search engines - not so popular alternatives to Google). Nevertheless, in most locations the situation is the same as in the case of the French e-commerce sector where Google is chosen the most frequently (91.73%), Bing is second (4,27%) and Yahoo! third (1,17%). Visibility data available in SEMstorm means pieces of properly processed traffic information: the average position of key phrases enriched by the total number of searches. Another, different but also similar definition can be prepared based on measurements provided by Senuto. It’s related to the number of words the page is displayed for and estimated traffic from search engines.
In a nutshell, website visibility in Google can be determined by checking:
- the number of words for which the page is displayed in TOP3, TOP10, TOP50 search results (we'll discuss these terms in detail in a moment);
- estimated monthly organic traffic.
Visibility doesn’t translate into organic traffic directly, however, it’s crucial to improve it. Why? Page visibility determines the number of phrases a page is displayed for in the SERPs, but it includes results ranked 1, 2, 10 or even 50 and 150. Therefore, it’s worth noticing that a position in the TOP3 is likely to translate into clicks, however, being dead last won’t bring you any benefits.
If you’re just starting to work on improving your website visibility, it’s totally normal that most of the keywords you care about will be in very distant positions or sometimes completely out of the index, meaning further than 150th. Therefore, don’t get discouraged and keep in mind that achieving top positions and measurable results requires time.
Why Is Page Visibility In Google So Crucial?
Organic traffic is one of the most valuable types of website traffic. Search engines gather users who are actually interested in a particular service or product. They’re often purchase-oriented (especially in the case of long tail phrases) and you don't have to convince them - a quality offer and proper visibility is all you need to increase traffic to your site, which will translate into improved conversion and sales.Even the most visually appealing website with a competitive offer, designed according to all UX principles won’t bring you benefits unless users are able to access it.
It’s all about top positions in the search results. The higher you’re ranked in the SERPs, the greater the chances that users will visit your page.
[caption id="attachment_42401" align="aligncenter" width="420"]
source: https://backlinko.com/hub/seo/visibility[/caption]
As evidenced by the chart above, more than 50% of user interest is focused on two first positions, whereas the percentage CTR of subsequent positions in the search results drops significantly and it’s extremely hard to generate clicks if you’re shown on the second or third search page. Therefore, the ultimate goal is to reach TOP3, not TOP50.
Pages ranked in distant positions don’t have satisfactory visibility which means that they aren’t likely to reach many recipients. SEO activities are supposed to help you obtain and maintain top visibility for numerous phrases important to your business.
Where To Check Your Site Visibility?
There are numerous tools that can help you check page visibility. One of the more popular ones is SEMstorm.SEMstorm
[caption id="attachment_43611" align="aligncenter" width="750"]
Exemplary data from SEMstorm[/caption]
Apart from analyzing visibility, it’s important to collect data about new and lost keywords. This way, both specialists and beginners are able to quickly evaluate the effectiveness of recent activities.
Problems with page visibility
1. Why Does Google Put Websites In The Sandbox?
When setting up a new website you need to take into account the possibility that it may end up in the so-called Google Sandbox. This is a kind of temporary filter imposed on new sites that haven't earned Google's trust yet.
Sandbox is theoretically supposed to prevent sites not verified by Google from being ranked high, to avoid situations when users are exposed to low-quality, spammy content. It's a kind of a trial period, which can last from a few to several months - during this period it might be hard to improve visibility.
Although Google has never officially commented on the existence of Sandbox, the facts and tests conducted by SEO experts speak for themselves.
