Domain Authority and its Trust Level – What does it Affect?

Domain Authority and its Trust Level – What does it Affect?

Website SEO consists of many factors which aim to improve site visibility in search results. One of the mentioned factors is domain authority (DA) worked out by Moz, which simply means the search engine ranking score. During analyzing a website, Moz’s algorithm takes many parameters into consideration and determines the competitiveness of the entire domain. Now, you will learn what exactly the domain authority is and what is its role. Keep reading!

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rel = canonical. What is Canonical URL?

rel = canonical. What is Canonical URL?

Duplicate content has never been appreciated, neither in the real, nor in the online world. Google robots detect any illegitimate content fast and may impose a manual penalty on websites that don’t live up to the standards. This, in turn, may lead to a significant decrease in the search engine rankings. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical tags be applied on your website and how to benefit from them? Keep reading!

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E-commerce Product Descriptions and Their Impact on SEO

E-commerce Product Descriptions and Their Impact on SEO

Quality SEO product descriptions can play an important role in the customers’ decision-making process. Whether your products attract attention or not depends on how you present them. Ideally, content should be appealing to both Google robots and users. What is the recipe for success, and how to take your copywriting to the next level?

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How to Optimize Google My Business Listing

How to Optimize Google My Business Listing

Setting up and maintaining a regular pattern of activity on a Google My Business account is the cornerstone of online marketing. Thanks to it, you can promote your business, appear on Google Maps and be ranked higher in the local search results.

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URL Structure – How to Build a User and Robot-Friendly Link?

URL Structure – How to Build a User and Robot-Friendly Link?

Professional website optimization enables effective achieving high rankings. A crucial on-site SEO optimization element is building user and robot friendly URLs. But how to define the “friendliness” of a link? What should its structure be? How does it look like? You’re only seconds away from learning it all – from today’s entry!

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Don’t Miss Out on Google Ads New Features!

Don’t Miss Out on Google Ads New Features!

Change from Adwords to Google Ads has never been a mere rebranding move – apart from the facelift, lots of brand new features were introduced this year by Google. The story continues, as we saw substantial updates being released over the last couple of months. Here we’ll discuss the most important ones.

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Internal Links Structure in On-Site SEO

Internal Links Structure in On-Site SEO

Internal links make one of the crucial on-site elements that require SEO-like optimization, due to their impact on Google positions. Although often overlooked now, internal links still have quite a potential. If optimized well, internal links can make your Google rankings go soooo up. What internal links are, exactly, and what are the ground rules for optimizing them? That’s what you’ll find in the entry below, enjoy the read!

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SEO in Poland – Search Engine Optimization for Polish Market

SEO in Poland – Search Engine Optimization for Polish Market

As some of your may be aware, Delante is an SEO agency born, raised, and based in Poland, however, with an international outreach. Today, we’ve got a special blog entry – a welcome mat, so to speak, to our own domestic market, that many of you, dear English speakers, may consider a marketing opportunity. Let’s see what works in Polish SEO!

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How Google Ads Investment Pays Off

How Google Ads Investment Pays Off

Are you considering allocating some of your marketing budget funds to Google Ads? Perhaps you heard this and that, and you see some potential there, but you are still having second thoughts – ‘are Ads going to work for my business’? Keep reading this entry – here we’ll highlight the most important benefits of running Google Ads campaigns.

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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