John Mueller on SEO Consistency, AI Content, and Brand Filtering in GSC – SEO News – #1 – December 2025
If you thought the end of the year would be quiet for SEO, Google has other plans. John Mueller reminds us of the fundamentals that are still being overlooked: technical consistency, clean signals, and content strategy instead of "patching" AI texts. We also get a new filter for branded queries in Search Console and trend tests in Discover, which are increasingly pushing users towards AI Mode. Read more SEO news!
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