6 Best SEO Audit Tools To Uncover Hidden Opportunities



6 Best SEO Audit Tools To Uncover Hidden Opportunities
26 May 2023
You write compelling page titles, polish UX, and put your nose to the grindstone to acquire more valuable backlinks - you just do what it takes to improve your website’s SEO performance. But… are you sure you’re doing it the right way? Without the best SEO audit tools you might not have a clear picture of whether your effort pays off. To help you with that, we've compiled a list of the best SEO audit tools. Use them to identify and resolve any website issues, ultimately attracting more customers to your online store!



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Imagine you are a chef preparing a delicious meal. You have all the ingredients and recipes at your disposal, but you want to ensure that your dish is perfect in terms of taste, presentation, and overall appeal. In this scenario, SEO audit tools are like the best food critics or experienced taste testers who evaluate your cooking process, ingredients, and final presentation.

These taste testers analyze every aspect of your culinary creation, from the choice of ingredients (keywords) to the cooking techniques (website structure and content optimization).

Similarly, SEO audit tools evaluate your website’s SEO performance, just like the taste testers assess your dish. They examine various elements, such as

  • website structure
  • content quality
  • competitor analysis
  • keyword usage
  • link building
  • metadata
  • keywords
  • page structure
  • user experience
  • and many more

By analyzing the technical aspects, the best SEO audit tools are able to provide you with recommendations for a strong online presence.

Why Are SEO Audit Tools Important for Website Optimization?

Well, they help website owners pinpoint any issues or shortcomings that might be hindering their website’s visibility in search engine results. SEO audit report tools cover technical aspects like link building, metadata, keywords, page structure, user experience, and content quality.

By conducting regular SEO audits, you identify and address these problems, improving your chances of ranking higher and attracting more organic traffic. Ultimately, these tools provide valuable recommendations for enhancing the website’s SEO strategy and overall online performance.

And the ber your online presence is, the more benefits you reap. What are those? To me, a strong online presence ensures that

  • your business is visible to a larger audience
  • your brand reaches customers beyond your local area or physical store
  • your brand identity gets ber
  • you engage and interact with your customers more effectively, which has a positive effect on customer loyalty and trust

Besides, a b online presence makes it easier for you to compete with larger companies and reach a wider audience at a lower cost.

Naturally, there are more benefits to having a healthy website, so if you aren’t still on the fence about investing in website audit SEO tools, be sure to read What Is SEO Audit and Why Is It Important? And if you don’t need to be convinced anymore, let me present to you the best SEO audit tools that can help you identify the “ailments” your website may suffer from.

List of the Best SEO Audit Tools for a Strong Online Presence

Google Search Console

Google Search Console is a powerful web service that allows website owners and webmasters to monitor and optimize their website’s presence in Google search results.

💻 company website

Google Search Console

📝 license



G2 4.7 / 5 195 reviews see the reviews
GetApp 4.8 / 5 159 reviews see the reviews

When it comes to SEO audits, Google Search Console plays a vital role in providing valuable insights for improving a website’s SEO performance.

First and foremost, it helps you keep an eye on your website’s performance. Among almost countless pieces of information, GSC shows you which keywords are bringing traffic, how often your site appears in the Search, and when it ranks. You need this kind of insight to understand which keywords are working well, and which ones require your immediate attention.

Secondly, considered one of the best tools for SEO professionals, GSC gives you the means to dive into search analytics. The reports provide you with a number of data, including click-through rates, search queries people use to find your site, and which pages rank for specific keywords. This helps you realize which aspects of your SEO strategy need some revamping.

Thirdly, Google Search Console is an amazing SEO audit tool that helps you keep your website secure. It sends you alerts when recognizes some security problems. This way you’re notified of malware, hacked pages, and other vulnerabilities, so you can jump right on and address such issues promptly.

Using Google Search Console as a website audit SEO tool helps you

  • confirm that Google can find and crawl your site
  • resolve indexing problems and ask Google bots to re-index new or updated content
  • access data about your website’s Google Search traffic data (e.g. how often your site appears in Google Search, which search queries show your site, and how often searchers click through for those queries)
  • receive notifications when Google encounters some problems with your site (e.g. indexing or spam)
  • see which sites link to your website
  • troubleshoot issues for AMP, mobile usability, and other Search features
Want to see Google Search Console in action? In SEO Cyber Security – Learn How to Secure Your Website, Detect Attacks and Remove SEO Spam to Regain Your Visibility on Real Examples of Infected Sites you will find a real-life example of how this SEO audit tool helped us eliminate the problem of SEO spam and regain visibility for one of our Clients.


SEMrush is a widely-used SEO tool that focuses on keyword research, competitor analysis, and optimizing Google Ad campaigns.

💻 company website


📝 license

the price ranges from $119.95 to 449.95 per month

free 7-day trial available


G2 4.5 / 5 1,737 reviews see the reviews
GetApp 4.7 / 5 2,000+ reviews see the reviews
Gartner Peer Insights 4.4 / 5 54 reviews see the reviews
Trustpilot 3.8 / 5 390 reviews see the reviews

When it comes to SEO audits, SEMrush offers several key features that make it easier to track your SEO strategy progress. For example, it helps you do the keyword research. Providing you with information on search volume, competition, and related keywords, you get the idea of which phrases to pick to optimize your content for high-performing keywords.

Additionally, this website audit SEO tool enables you to review your website’s backlink profile. It does this by giving you information on the quality and quantity of the referral links. This way, SEMrush gives you the opportunity to identify new link-building opportunities, do a competitive link analysis, and address the overall authority of your site.

Another crucial aspect of an SEO audit is evaluating the technical health of your website. SEMrush’s site audit feature examines your site for common technical SEO issues, such as broken links, duplicate content, missing meta tags, and slow page load times. Thanks to the on-page SEO recommendations, it should be easier for you to address these issues, eventually enhancing your website’s performance and improving its visibility in search engine results.

Using SEMrush as a website audit SEO tool helps you

  • evaluate your website’s SEO performance
  • pinpoint any technical or content-related problems that could impact your ranking
  • conduct research on the most relevant and profitable keywords for your specific niche, and keep track of how your competitors are using them in their strategy
  • analyze your backlink profile and discover new possibilities for obtaining high-quality links from reputable sources
Want to see SEMrush in action? In How to Estimate SEO Traffic & Revenue Growth – A Step-by-Step Guide to SEO Estimation you’ll find a real-life example of how this SEO audit tool helped us check keyword performance and analyze a content gap for one of our Clients.


Ahrefs is a powerful SEO audit tool that offers a wide array of features to assist you with SEO audits and website optimization.

💻 company website


📝 license

the price ranges from $99 to $999 per month

free limited access to Site Audit is available after signing up for Ahrefs Webmaster Tools


G2 4.6 / 5 466 reviews see the reviews
GetApp 4.7 / 5 509 reviews see the reviews
Gartner Peer Insights 4.5 / 5 34 reviews see the reviews
Trustpilot 1.9 / 5 189 reviews see the reviews

Ahrefs is another website SEO audit tool that allows you to review your site’s SEO performance. It’s known for allowing its users to run comprehensive backlink analyses: it lets you explore and analyze your website’s backlink profile and those of your competitors. With this SEO audit tool, you can assess the quality and quantity of backlinks, discover new opportunities for building links, and keep an eye on the health of your backlink profile.

If you wish to discover keywords to increase their density in your web content, be sure to use Ahrefs. It offers a powerful keyword research feature that helps you find relevant keywords for your niche and audience. The insights provided by this SEO audit tool on the potential clicks help you identify the most valuable phrases so that you can later use them in your web content.

While talking about the content, you may want to use Ahrefs to analyze your website’s content to uncover areas for improvement. The SEO audit report generated by Ahrefs gives you valuable data on your content’s organic search traffic, backlinks, and social shares. You may want to get this data as it facilitates identifying top-performing pieces of writing as well as the texts requiring some improvement or refining.

Using Ahrefs as a website audit SEO tool helps you

  • identify and remove toxic backlinks
  • conduct a content gap analysis to identify topics and keywords that your competitors are ranking for, but you aren’t
  • localize issues with your on-page SEO, such as broken internal linking
  • improve your website’s crawlability and UX
Want to see Ahrefs in action? In How to Do a Competitive Link Analysis to Boost Visibility by 25% & Reach the Top of SERPs – Examples of Tactics & Effects you’ll find a real-life example of how this SEO audit tool helped us run competitive link analysis and execute SEO strategy based on the findings for one of our Clients.

Screaming Frog

Screaming Frog is a widely used SEO audit tool that specializes in website crawling, analysis, and reporting.

💻 company website

Screaming Frog

📝 license

$259 per year

free limited version of the tool is also available


G2 4.7 / 5 72 reviews see the reviews
GetApp 4.9 / 5 110 reviews see the reviews
Trustpilot 3.5 / 5 6 reviews see the reviews

Screaming Frog seems to be designed to help website owners identify and address various technical issues that may impact their SEO efforts. This SEO audit tool crawls your website, just like search engines do, to gather data about its structure, URLs, and elements. It explores internal links, detects broken links, and finds problems like redirect chains, duplicate content, and missing meta tags.

What’s more, Screaming Frog provides a detailed analysis of on-page elements such as page titles, meta descriptions, headings, and URLs. It gives you valuable insights into areas where improvements can be made. For example, this SEO audit tool helps you properly optimize your website for relevant keywords.

Another distinguishing feature of Screaming Frog is the capability of delivering comprehensive reporting. This SEO tool generates detailed reports that summarize the findings of your SEO audit. These reports give you not only a clear overview of the issues you need to address to improve your ranking but also get recommendations on how to fix what needs to be fixed. Interestingly, you can export and share these reports with your team, which significantly facilitates collaboration and tracking progress in resolving the problems with your website.

Using Screaming Frog as a website audit SEO tool helps you

  • identify and fix redirect chains and incorrect redirects
  • improve website loading speed and enhance user experience
  • improve CTR by finding poorly optimized or non-existent metatags
  • avoid potential penalties from Google for duplicate content
  • reconstruct your URLs to be more keyword-friendly
Want to see Screaming Frog in action? In How We Solved Joomla Automatic Content Duplication Issue to Swiftly Boost Traffic by Nearly 20% | Step-By-Step Guide you’ll find a real-life example of how this SEO audit tool helped us identify duplicate content for one of our Clients.


WooRank is an SEO audit tool that specializes in providing comprehensive website reviews, keyword analysis, and competitor analysis.

💻 company website


📝 license

the price ranges from €79.99 to €199.99 per month / €53.25 to €133.25 per year

you can also contact the WooRank Sales team for a special price plan (available for enterprise only)


G2 4.3 / 5 49 reviews see the reviews
GetApp 4.4 / 5 70 reviews see the reviews

Not without a reason WooRank belongs to the group of the best SEO audit tools. It has quite a few key features that are beneficial for SEO audits. For example, with its help you can perform a detailed evaluation of your website, examining various SEO factors like on-page elements, site structure, mobile optimization, and user experience. Similarly to other advanced SEO tools, WooRank highlights the areas of your website that need some improvement.

Moreover, you can use this SEO audit tool to analyze and identify keywords relevant to your website and target audience. You can expect WooRank to give you some insights into keyword search volume, competition, and ranking opportunities. Having this information, it’s easier or you to modify your current SEO strategy for higher visibility.

Another useful feature to mention is competitor analysis. Woorank typically considers metrics such as keyword rankings, backlink profiles, on-page optimization, social media presence, and overall website health to compare your website with your market rivals. By analyzing and comparing these metrics, WooRank highlights areas where your website is performing well in comparison to competitors and areas where there is room for improvement

Using WooRank as a website audit SEO tool helps you

  • uncover various technical issues, including broken links and duplicate content
  • improve crawlability to promote better and speedier indexing
  • identify relevant keywords with high search volumes and low competition in your industry
  • localize and address usability issues, such as unresponsive design

cro seo audit


MySiteAuditor is a helpful SEO audit tool that focuses on on-page analysis, competitor analysis, and reporting.

💻 company website


📝 license

the price ranges from $39 to $79 per month

free 10-day trial available


G2 5 / 5 1 review see the review

A little less popular SEO audit tool, MySiteAuditor is yet another interesting proposition for those who want to run their website’s check-up. MySiteAuditor examines important on-page factors such as meta tags, headings, content quality, keyword usage, and internal linking. It analyzes these elements to pinpoint potential issues that may affect your website’s SEO performance.

This fairly inexpensive SEO audit tool allows you to run a competitor analysis. It helps you identify your competitors’ strengths and weaknesses, including their strategies for on-page optimization. Later, you need to draw the right conclusions and refine your own on-page strategy to outrank your rivals in SERP.

Finally, MySiteAuditor is pretty impressive in terms of reporting. The detailed reports give you numerous insights and recommendations for enhancing your website’s on-page optimization. It’s worth adding that the reports are often customizable, allowing you to tailor them to your specific requirements.

Using MySiteAuditor as a website audit SEO tool helps you

  • improve click-through rate from search results
  • understand your competitors’ on-page optimization strategies
  • identify thin content and keyword stuffing
  • find issues with page load speed and mobile responsiveness

Other SEO Audit Tools, Apps & Online Software Worth Testing

All the above-mentioned SEO audit tools are pretty versatile. Almost each of them can help you run a comprehensive SEO audit. However, there are also some clever apps, plugins, online software, and tools that can help you review one or just a few key aspects of your website. There are times when you don’t need to run the full SEO audit but want to check on just one or two things, right? This is when you may consider using the following SEO tools:

  • Serpstat is a versatile SEO platform that offers features like keyword research, competitor analysis, backlink analysis, and site auditing. This SEO audit tool offers both free and paid plans with varying feature sets.
  • Known for its suite of SEO tools, Moz Pro provides site audits, keyword research, rank tracking, and backlink analysis to help businesses optimize their websites and improve search rankings. It requires a paid subscription for full access to its features, although Moz also provides some free SEO tools.
  • A popular tool for analyzing backlinks, Majestic helps businesses understand their backlink profile, find linking opportunities, and monitor competitor backlinks. This SEO audit tool provides a free version with limited features and a paid subscription for more advanced functionalities.
  • GTmetrix is a website performance monitoring tool that provides insights into website speed, performance optimization recommendations, and performance monitoring from various global locations. It offers both free and paid plans. The latter gives you additional features and benefits.
  • Found’s SEO Audit Tool helps businesses identify technical issues that may affect their website’s SEO performance, such as crawl errors, broken links, and missing meta tags. A free version of this SEO tool is available, but you can also have a go at one of the paid plans to get access to more comprehensive features.
  • Offering a comprehensive website analysis, Site Analyzer includes features like site crawling, keyword analysis, competitor analysis, and performance monitoring. Even though provides a free trial period, it is a paid tool with different pricing plans based on usage.
  • DeepCrawl is a website crawler that helps identify technical issues like broken links, duplicate content, and site structure problems, aiming to improve overall SEO performance. You need to purchase a paid subscription for access to its full suite of features.
  • Google PageSpeed Insights analyzes website performance and provides optimization recommendations to enhance page loading speed and user experience. The good news is that you don’t need to pay anything to get insights into website performance.

Start auditing your website with our free SEO audit checklist!

Download free checklist!

Wrapping Up – Key Takeaways from the Best SEO Audit Tools

Just like a food critic helps chefs identify areas for improvement and refine their culinary creations, SEO audit tools provide invaluable insights into your website’s strengths and weaknesses. They analyze technical aspects, content quality, keyword optimization, backlink profiles, and more, often offering recommendations for optimization.

The best SEO website audit tools help you identify gaps in your SEO strategy and take the necessary steps to enhance your website’s visibility in search engine results. They help you uncover hidden opportunities, fine-tune your keyword targeting, improve user experience, and drive more organic traffic to your site.

I know that choosing just one SEO audit report tool may be a tough nut to crack. That’s why, let me give three tips before you dive into the vast world of SEO audit tools.

TIP #1 Define your current business needs 🤔 Take a moment to assess your specific needs. Figure out what aspects of SEO you want to focus on – is it technical analysis, keyword research, backlink evaluation, or competitor analysis? This clarity will help you narrow down your options and find tools that align with your goals.

TIP #2 Consider features & functionality 🛠️ Look for tools that provide comprehensive insights, have user-friendly interfaces, and offer customization options. Check the reporting capabilities, data accuracy, and integration possibilities with other tools in your SEO toolkit.

TIP #3 Check reputation & support ⭐Take the time to read reviews, explore user feedback, and seek recommendations from trusted sources. Look for tools that have a proven track record, positive user experiences, and responsive customer support.

As an SEO specialist, I hope these tips help you in choosing the best SEO audit tools for your needs. However, I understand that navigating the world of SEO can be overwhelming. That’s why, if you find yourself in need of further assistance or guidance, remember that you don’t have to tackle it alone. Whether you need help with selecting the right SEO audit tools or require a professional SEO audit for your website, the Delante SEO team is here to support you.

Wojciech Urban SEO R&D Specialist
Wojciech Urban

SEO R&D Specialist

R&D specialist in SEO and web analytics. He feels most comfortable in the area of technical SEO, and his main task is to ensure that websites are optimized for search engines and achieve high rankings in search results.

Wojciech Urban SEO R&D Specialist
Wojciech Urban

SEO R&D Specialist

R&D specialist in SEO and web analytics. He feels most comfortable in the area of technical SEO, and his main task is to ensure that websites are optimized for search engines and achieve high rankings in search results.

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