How to Increase Your Share of Voice in AI Search Engines?
In 2026, reporting keyword positions and organic traffic is no longer enough. Marketing managers now also have to measure brand exposure in a new customer-acquisition channel, LLMs and AI Overviews, meaning AI-based tools. The only reliable metric for gauging your share of the conversational market is Share of Voice. What does the metric involve, how do you report it to the board, and how do you actually improve it?
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