Cosmetics Manufacturers vs. Beauty E-commerce. Which Marketing Activities Deliver Results?
A cosmetics manufacturer and a multibrand beauty e-commerce business can promote the same products and reach similar consumers. That does not mean their marketing goals, their sources of advantage and the way they split their budget should look identical. The assumptions and business models behind these two segments differ considerably, and that affects the choice of strategy. See how marketing differs for cosmetics manufacturers and for e-commerce in the beauty industry!
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